95 Favorite HSPM: Expensive Is Not The Original Sin, Ugly Is.

Guidance:

Mention HSPM brand, many people may not know, I also occasionally saw this niche brand on Instagram, attracted by its design, and have a little understanding.

HSPM is a new brand that takes the post 95 as the mainstream consumer group. The current product is launched around Athleisure (Sports + Leisure) style through cooperation with top designers and artists all over the world.

I heard that it has already been combined.

Agustina, the famous design director, signed a contract to launch the first ready-made garment series in May.

This news makes me look forward to it, because Agustina, after entering GUCCI in 2013, has created countless classics in her collaboration with creative director Alessandro Michele. She has won the popularity of fashion circles, and has directly contributed to the strong consumption growth of GUCCI brands in recent years.

I think this cooperation with GUCCI is bound to attract strong attention from the fashion industry.

Now HSPM has already launched several hats. The pictures seen on ins are mainly baseball caps and fishermen's hats.

The style is biased towards leisure, which is very good for our daily wear.

The most distinctive feature is the eye tag on its hat, which is supposed to represent the understanding of communication and communication between people.

The logo of double quotation marks not only represents the dialogue but also represents the eye, extending to the combination of HSPM series products and clothing, combining the spirit with the fashionable interpretation, bringing new value proposition.

In addition to some model demonstrations on INS, several well-known young icon in China also wore HSPM.

I think it's not bad.

For example, Rong Yang, who was active in the star detective recently, wore the HSPM pink hat in the latest posters.

Pictures from micro-blog

Pictures from micro-blog

Pictures from micro-blog

A pink windbreaker with a pink baseball cap that caters to the present spring and the white bandage high heel shoes can show Rong Yang's intellectual feminine flavor, with a hint of witty loveliness.

The overall collocation is still very bright.

But for our everyday people, it might be weird to have a full pink street. It might be a good choice to wear white sweater and jeans.

Zhang Xueying, the hero of the summer of bubble, I feel that as a 95 star, everyday wear can be said to be a fashion weathervane.

HSPM was also found in the snapshot of the airport recently.

Pictures from micro-blog

Pictures from micro-blog

Pictures from micro-blog

Zhang Xueying wore this black fisherman hat on his head.

A light blue jeans, holding a pink panther, and a black fisherman's hat on the head are much lower, but the overall sense of coordination is very good.

In line with her consistent leisure and youth style.

Like our daily collocation, we can refer to her style, or the whole black line, and swag wind.

In fact, many domestic small meat also wore HSPM, such as Li Kaixin, Niu Junfeng, and a new fashion star.

By comparison, Rong Yang and Zhang Xueying are worth highlight.

Pictures from micro-blog

Pictures from micro-blog

Pictures from micro-blog

Pictures from micro-blog

Pictures from micro-blog

As a new brand that has not yet made strong efforts in the market, these stars have already started to wear, especially Li Kaixin, Niu Junfeng and so on. These are the 95 or 00 days after which the daily collocation is more fashionable.

And I personally compare the style of this brand, and compare the two hats.

Shirts, shorts, jeans or jeans.

For the street is a good match.

It's probably a good choice for friends who like hip-hop.

All in all, these stars are good at interpreting HSPM.

The idea can also be seen from it.

It may be a good choice for buyers who don't know who to choose from.