BELLE Deepened Its Cooperation With Tencent And Landed Its First MALL In Its Store.

According to the world clothing shoes and hats net, in April 18th,

The announcement said that cooperation with Tencent in digitalization has been further deepened, and its "MALL" has landed for the first time in its stores.

It is reported that excellent MALL is led by Tencent cloud wisdom retail business department, Tencent excellent map laboratory as a technical responsibility, with BELLE's quality stores as a pilot entity store digital pformation project.

BELLE's COCO Park NIKE store, which is under the charge of BELLE, is the first store to be selected for the best MALL pilot project.

Shenzhen Futian Xinghe COCO Park NIKE shop

Excellent Mall will collect, screen, analyze and study consumer data of stores such as store conversion rate, residence time, basic attributes, regional thermal intensity, passenger flow line, VIP identification and habitual thief identification, and ultimately achieve optimal management to help store personnel deployment, display adjustment, and goods renewal.

Thus, on the one hand, it can make the products and services of the store more precise and enhance the shopping experience of consumers; on the other hand, it will also improve the efficiency of store operation and enhance the safety of shops.

As Zhang Lei, chairman of BELLE international and Gao Ling capital founder, said, "BELLE must continue to develop big data capabilities, and fully apply data and technology to consumer discovery, consumer touches, and consumer services."

As an Internet technology giant, Tencent also wants to rely on its own advantages to help all industries to achieve "digitalization". "Our goal is to be an assistant, relying on our accumulated technology and capabilities over the years to help all industries to achieve digital pformation and upgrading."

Ma Huateng, chairman and chief executive officer of Tencent Inc holding board, also mentioned recently.

With excellent MALL, it will generate clear and clear reports of data and analysis results, plus regional guidance, and stores will open the road of "super change": the structure of goods will change according to the regional thermodynamic map; the number of shifts will also be adjusted with the fluctuation of passenger flow in the morning and evening; according to the conversion rate of sales, the training course of salesmen will also change; and from the trend prediction, the position of Marathon related goods can be adjusted in time.

Let's take two examples: when consumers shop in the galaxy Cocopark, brush them up.

In the circle of friends in the store, the probability that the shoes that are mainly pushed will be greatly increased.

This shows that MALL has a deep insight into target consumer groups, precision marketing, helping drainage, and exploring the characteristics of sales promotion opportunities.

Moreover, when the consumer tried on those shoes, he wanted to see if he liked anything else, so he stroll around the shop, and the stroll line was roughly the same with most consumers.

Assuming that it is a moving line A, excellent mall noticed the moving line A and told the store. The store focused its display along the line A, stimulating consumers' desire to purchase with unique, fashionable, comfortable and cost-effective.

Passenger flow diagram at some time

However, the above expression is still ideal for MALL.

As of press release, the MALL project will soon enter the second phase. The newly discovered problems and needs in the first phase will be gradually solved and improved. The excellent MALL is still in the process of updating and updating for a long time.

The renewal and optimization process of excellent MALL is the process of deepening cooperation between BELLE and Tencent, and is also a process of deepening BELLE retail pformation.

With the popularization of mobile payment and the development of technologies such as cloud, AI, LBS, information flow, and the unprecedented complexity of consumption patterns, BELLE has experienced new changes in its homeopathy, new resources, new culture, new organizations and new mechanisms.

Net inflow of high-end talent: Internet companies,

Executives of companies have implemented BELLE, which has injected new genes into BELLE's new retail industry.

Since last year and hand in hand with Gao Ling capital, BELLE has shown a strong ability to integrate resources. This cooperation with Tencent aims at maximizing the value of 4 or 50 million loyal users under 2 BELLE retail terminal lines.

BELLE has been immersed in the retail industry for more than 20 years. Tencent is the leader in the field of social networking. The two sides have joined forces to explore the pformation path of physical retailing. The effect is worth looking forward to.

More interesting reports, please pay attention to the world clothing shoes and hats net.