Shenzhen Underwear Dancing World, Global Promotion Strategy Opens Up

In June 15th, the Shenzhen Underwear Industry Association announced at the fourth meeting of the Second Council: the association will take advantage of many years of platform operation advantages, take the lead in leading hundreds of underwear enterprises to dance the world, officially open the overseas promotion strategy, and first visit the eastern coast of the United States on July, the third largest tourist resort in the United States. Myrtle Beach And then will be New York , London And so on the global fashion sanctuary is blowing fashion whirlwind.

Shenzhen underwear invades the east coast and conquers the world with fashion.

On June 15th, at the fourth meeting of the second board of directors of the Shenzhen underwear industry association held in Futian District, Zhang Fengwei, Secretary General of the Shenzhen Underwear Industry Association announced. Shenzhen underwear dancing world, overseas promotion strategy "Officially opened, the first landing on the east coast of the United States. The association will lead hundreds of underwear enterprises and brands. In July 17th (US time) in Myrtle Beach, USA Wal Kama International Expo Center held Shenzhen underwear industry promotion conference In the form of "fashion show + static exhibition", with brand promotion activities as the carrier, the Chinese culture and underwear fashion will be integrated and publicized and promoted in the United States. By then, " Shenzhen underwear Exhibition Center " The launching ceremony will also be carried out simultaneously. 。

Secretary General Zhang Fengwei said: "in recent years, the brand of Shenzhen is rising under the leading brands such as" Fang Li Fang "and" city beauty ". Its distinctive personality characteristics, fashionable design elements, and brand positioning conform to the consumers' brand positioning, which makes Shenzhen underwear brand have unprecedented tension and creativity. In addition, Shenzhen's underwear manufacturing and processing industry chain, represented by Virginia, has gradually moved from the labor intensive industry mode to the intelligent manufacturing road. Taking the above factors into consideration, as one of the nine traditional advantages industries in Shenzhen, and the only one of the first batch of regional brand demonstration zones in the national Ministry of industry and information industry, Shenzhen underwear industry has strong competitiveness at home and abroad. It has established the leading position of the "Shenzhen lingerie dance country", and also has the necessary conditions for the overseas promotion strategy of Shenzhen underwear. The association will also carry out the strategy of Shenzhen underwear overseas promotion, and lead the Shenzhen underwear fashion industry to integrate with the international fashion industry and dance the world.

Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, reports on the achievements of the association in the first half of 2018

The whole July will be the best time for Shenzhen underwear to show the charm of "fashion capital" to the world. Secretary General Zhang Fengwei said that in order to further enhance the international market share of Shenzhen underwear and excellent accessories enterprises, the Shenzhen underwear industry chain will be fully integrated with the international fashion industry. On July 23rd -25, the association will organize high-quality underwear brand in Shenzhen. " 2018 New York (Autumn) International Garment, garment accessories and home textiles Expo " According to the introduction, the exhibition is the largest textile industry chain trade exhibition on the east coast of the United States, and the China Textile and clothing trade exhibition (New York) has successfully held the 18 session, helping many advantageous enterprises establish sales network in the United States and enter the mainstream market of the United States.

Subsequently, the third station of global promotion is Europe's old fashion city London. Shenzhen underwear, together with Shenzhen watches and clocks, jewelry, glasses, design, smart wear and other industries, constitutes the grand layout of Shenzhen fashion capital, and strongly promotes Shenzhen fashion. Shenzhen underwear plays an important role in the whole country and the world. Adhering to the brand, adhering to the quality, adhering to fashion and adhering to the design are the four characteristics of Shenzhen underwear brand. With the advance of intelligent intelligence, the underwear industry represented by Shenzhen has completed the magnificent spanformation from processing to fashion and creative industry. 13-14 September, held in London "Wind comes from the East: Shenzhen fashion, enter London" Shenzhen fashion show. We will invite hundreds of Chinese and British fashion industry representatives, fashion buyers, professional buyers, international media and other high-end personages through a grand event (Shenzhen fashion show), three promotional sessions, three fashion releases and three docking meetings to show hundreds of Chinese and British fashion industry representatives, fashion shows, creativity, technology and other aspects of Shenzhen.

Ms. Zheng Bihao, executive director of the Shenzhen underwear industry association and executive director of an Li Fang Group, delivered a speech.

Zheng Bihao, chief executive officer of the Shenzhen underwear industry association and the Fang Li Fang Group, said: "the underwear industry in Shenzhen is leading the country, walking in the forefront of underwear fashion, promoting Shenzhen and even China fashion to the world, opening up the window of communication and integration with the world fashion. It is the cause that Shenzhen underwear industry association has been actively promoting. As a leading enterprise in Shenzhen, an Li Fang Group will also actively contribute to the cause.

Shenzhen underwear leads China, let the world know Chinese fashion.

At the meeting, Secretary General Zhang Fengwei said the association will work together with the new town of Shenzhen Guangming district. China (Shenzhen) International Fashion Week 。 As we all know, Guangming district is shouldering the strategic mission of building Shenzhen's economic growth pole in the new era. At present, Guangming has become the main battlefield of economic growth in the forefront of the city's economic growth.

Since its inception, Guangming district has proposed the goal of building industrial new towns, scientific new towns, beautiful new towns and happy new towns. This time, the international fashion week is located in the bright area. It is not only the icing on the cake of Shenzhen fashion capital, but also brighter with the new business card of the fashionable new town. It also opens the bright skylight for the world fashion to understand Chinese fashion.

Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, proposed the work plan of the association in the second half of 2018.

At the same time, the association has a strategic layout in Guangming district. Shenzhen underwear headquarters building The leading underwear enterprises in the United Nations have built the office headquarters and R & D base of Shenzhen underwear, with a planned area of about 30000 square meters. Headquarters building will actively explore new technologies, new materials and new technologies. Through the agglomeration effect and radiation and hatching, it will further promote the spanformation and upgrading of the underwear industry to cultural creativity, wearable equipment and intelligent equipment. It will provide strong support for the technological progress and brand and market construction of underwear industry in Shenzhen and even the whole country, and form an important regional economic growth pole in Shenzhen.

Yang Qingyun, general manager of Shenzhen Shengzhou Jiuzhou Exhibition Co., Ltd. introduces the overall plan of SIUF2019 exhibition.

In addition, Yang Qingyun, Deputy Secretary General of the association, announced the " 2019 Shenzhen underwear exhibition and China underwear culture week "Activities and preparations will continue to make the world know the main theme of Chinese fashion, and it is an important part of" Shenzhen underwear dancing world and overseas promotion strategy ". In addition to the annual industry event, " Phoenix Dance China 2018 underwear China line It will also be kicked off by the end of August. This time, we will select 12 industries to innovate navigation enterprises and brands, and introduce the new trend, the future industry trend, and the industry's new explosive products to the whole country in the form of the national tour exhibition.

Zhang Fengwei, secretary general, said: "the Phoenix Dance national tour of China is coming back in the form of new contents and forms of exhibition, combined with new technologies, new channels and new forms. With the progress of science and technology, the pace of industry change is changing rapidly. New ideas, new situations and new formats will be promoted to the whole country. Every corner of the industry is the responsibility of the association, so that the world can understand Chinese fashion and play an important role in Shenzhen's underwear and dance."

The members of the Council deliberated on the key items of the association in 2018.

The Council has An Li Fang, Virginia, urban beauty, Fuhua roots, beautiful hearts, middle Rui run, leetnis, Hong Jie underwear, Budi design, new feeling, Divina, Tong Tai Xiang, Is Ira More than 80 representatives of the governing units attended the meeting, and deliberated on the key items above the association. On the Council, the motion of three vice chairman units and six governing units was voted through.

At the meeting, the heads of many member enterprises spoke in succession, and put forward some pertinent opinions and suggestions for the association. Many delegates said: "the overseas promotion strategy launched by the association is indeed an indispensable opportunity for Shenzhen enterprises to enter the international market. It is also an important opportunity to enhance the international reputation and influence of Shenzhen and China's underwear brands, to let the world know China and to realize" China's and the world's fashion culture export plan ".

A group photo of the representatives of the second session of the fourth session of the Shenzhen lingerie industry association