"Fujian Clothing" Seven Wolves, Anta, Semir, CABBEEN And Other Online And Offline Development.

Before the "new retail" concept was put forward, the traditional offline brands had always believed that the electricity providers were trying to grab the scope. But in fact, from the seven wolves, Anta, Semir, CABBEEN and so on, the "Fujian style clothing" enterprises that had done well in the e-commerce platform, online sales actually accounted for 20% of the total sales.

In addition to "double 11" the biggest shopping Carnival of the year, "6. 18" has come to a close. As in previous years, sales of Tmall, Jingdong, vip.com and other e-commerce platforms continue to soar.

Unlike in previous years, the "6. 18" got the praise of the Ministry of Commerce. "Unbounded retail" boosted the integration of online and offline development, and the entire electricity supplier.

There are three new characteristics: the trend of quality consumption is becoming more and more obvious, the efficiency of logistics distribution has been greatly improved, and the integration of online and offline has been developing.

"The level of consumption is clear and can be felt."

Hong Shaopei, chairman of Jinyuan dress, said that no matter whether online or offline, many users' purchase behavior is no longer considered as the sole consideration factor with simple price. Many factors such as brand, quality, service and price are all the reference indicators for their consideration.

For Jinyuan, no matter how the online sales are, the offline store must speed up the "running horse circle", but it is different from the past kind of profit making model. It is necessary to ensure that every store can be profitable and can live, only in this way, the development of the enterprise is sustainable.

"We may increase dozens of stores every year, and the vast majority will follow the complex."

Shi Mingxiao, general manager of Shishi Galaxy shopping malls management Co., Ltd., introduces whether the Backstreet Boys or aliens should be steady and steady. "Now the market is not like before, if the stores do not make money, then there is a problem."

For clothing companies, stores open and close is normal. Many stores in the early days of the store are crazy. They are just doing the image, there is no profit making task, and the loss can also be done as a flagship store, but now they are different. The arrival of the electricity supplier era and the era of the Internet of things will make the whole retailer enter the "unbounded" state. The current clothing brand is starting to catch up with the earth, and no longer develops for the sake of "face". Just like the home of the Hai Lan recently closed off its flagship store in Wangfujing, relying on flagship stores to advertise has no meaning. Before that, the owner of the flagship store of Hai Lan home is Metersbonwe.

Before the "new retail" concept was put forward, the traditional offline brands had always believed that the electricity providers were trying to grab the scope. But in fact, from the seven wolves, Anta, Semir, CABBEEN and so on, the "Fujian style clothing" enterprises that had done well in the e-commerce platform, online sales actually accounted for 20% of the total sales.

As the official of the Ministry of Commerce has said, the e-commerce super platform and the super business under the line have already realized the complementary advantages, and the linkage development is changing from mutual competition to win-win cooperation. "6. 18" is not only the carnival online. In this connection, Jingdong has been working hand in hand to provide more quality goods and services to consumers than the 50 line stores in the whole country. Besides the next stores of the "Jingdong line" such as Jingdong convenience stores and Jingdong household appliance stores, a large number of super third party stores have joined.

As the most effective brand of shoes and clothing, it also fully supports, and many famous shoes and clothing brands such as AOKANG, Hongxing Erke and seven wolves have launched the "unbounded Carnival", "all the people buy 6. 18" activities. Consumers are allowed to make profits under the online collar line, and they also provide strong impetus to brand members' new sales and growth.

It is understood that the number of 10000 stores on the 14-18 day has increased by 300% compared with the previous 5 days.

According to the Jingdong platform, WAL-MART sales were 4 times the same period last year on "6. 18". Sales of Yonghui supermarket were 5 times the same period last year, BBK sales reached 2.6 times, and sales of Century Lianhua reached 7 times the same period last year.

"Our sales volume has also increased considerably."

Cabbeen

Brand leader Xu Shaohua said that in addition to steadily adjusting the number of stores, CABBEEN shifted the focus of development to mobile terminals in recent years. "Before it was Taobao on the computer, now mobile terminals are far beyond the computer side."

It is precisely because of the early layout and improvement of CABBEEN's mobile terminals that CABBEEN has made rapid progress in sales of electricity providers in recent years, accounting for nearly 4 of the total sales.

Before, CABBEEN was walking along the street shop route, and the scale of shops was generally in the hundreds of square meters, and the cost of funds was very high. With the rise of the complex, CABBEEN shifted the focus of development to the urban complex a few years ago, and cooperated with the well-known complex such as Wanda, SM and Baolong. Basically, as long as it was a large scale complex, CABBEEN stores were basically there.

In the past two years, CABBEEN has been adjusting its stores. The aim is to increase the sales of single stores, and strive to create super stores that can sell tens of millions of dollars annually.

Of course, Li Lang, seven wolves and nine herd kings are planning this way, and all have stepped up the pace of the expansion shop. "We will also sign contracts with more urban complexes this year."

Xu Shaohua introduced that CABBEEN's goal is to have CABBEEN's brand as long as there is a complex of popularity.