Hungry, Began Selling Clothes, And Taobao Launched The "Happy Fat House Clothes".

Hungry is probably the most entertaining takeaway platform.

Have you been hungry lately?

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It co operates with Taobao's new force week, and combines 8 designers to create "happy and fat house" as the theme. It is a matter of eating at home and getting fat from taking out food, and it is a creative inspiration to be brought up by Coca-Cola's "happy manure house water".

"Pillow hat", "hamburger and chili flavor sweater", "continued life water accessories", "potato print jacket", "take out clothes and plastic shopping bags", "can eat is lucky clothes", "old woven bags".

"...

The smell of food is coming.

The design reflects the brand elements of food and hungry, such as large pieces of meat, fish, chips, prints, takeout bills and plastic bags.

Pillow hat

A sweater with hamburger and chili flavor.

Life water accessories

French fries printed jacket

It is a good coat to eat.

Takeaway box printed T-shirt

However, it seems that these clothes are not really sold to "fat house" - the mouth says "happy fat house", but the model is obviously thin.

In the final analysis, this is just a hunger for another brand marketing with popular culture, creating some topics on social networks.

Because the "fat house" and "eat goods" have become words of young people who are not too active, and they are related to the way of life, and even the trend of gradual trend.

This is not the first time that hunger has crossed the border with fashion. Before that, it has made similar attempts, such as launching a joint T-shirt with designer brand HOWL, smelling of food, and jointly launching and takeaway with The North Face.

Something like a coat and

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Hungry? X The North Face

"Hungry is already known in the field of eating.

We want to expand the boundaries of food consumption, and also follow the strategy of enlarging the category of enterprises, and try more in the field of lifestyle, which is "eating" as the core.

In the previous interview, Chen Shiliang told the interface reporter that she planned to dominate a series of fashionable crossover.

After being wholly bought by Alibaba, hungry have more resources in the brand marketing level, such as this cooperation with Taobao.

In fact, a lot of food related brands have the urge to become "tide card".

KFC, McDonald's, pizza hut, and the new fast food brands such as "Pizza Hut" and "Da Mei le" have been out of business for a long time.

McDonald's giant prints

Brand symbols are exaggerated as far as possible, facing brand fans who like fresh and popular culture and have a good sense of humor.

They don't expect how many products they can sell, and more importantly, in the social networking era, they can interact with young people to generate topics, and win a more fashionable brand impression for you.