Incomplete Highsnobiety Street Fashion And Culture Guide

In September 17th, the trend website Highsnobiety began selling its first publication. Incomplete Highsnobiety Street fashion and Culture guide "By the German Visual Culture Publishing House Gestalten, the price is 60 euros (about 483 yuan). This book supports trial and buy, and can read three chapters.

The incomplete Highsnobiety street fashion and culture guide focuses on how youth movements and music around the world penetrate into high fashion and influence designers. The book also records the history of brands such as Supreme, COMME des GAR, ONS, Kaws and Stussy, as well as the stories of famous designers such as Tom Sachs, Virgil Abloh, Sachs and Kaws.

In addition, there are interviews with Nike CEO Mark Parker on the theme of Internet influence sports shoes culture, the development history of outdoor sports brand Patagonia, the process of hip hop culture and street culture from merging to parallel development, and the close observation of important brands in the past ten years, and the main trend of today's trend.

To celebrate the publication of this book, Highsnobiety will hold book exhibitions and music events in London, New York, Berlin and Losangeles.

"Highsnobiety has been established. 13 years We have been paying attention to tide cards and streets. Trend But in fact, it's not just fashion, but a product from a unique perspective, "said Jeff Carvalho, general manager of Highsnobiety North America." many people regard Highsnobiety as a kind of product. Life style And culture, but it's far more than that. "

In 2005, Highsnobiety was established in Germany, and currently has offices in New York, Berlin and London. It mainly releases information about trends, trends, culture, trends and new products. The website is relatively stable and has been profitable since its establishment. Revenue growth over 100% in the past three years.

In early A financing in early 2018, Highsnobiety received $8 million 500 thousand worth of Felix Capital from London VC. It is reported that these raised funds will be used in content production, e-commerce and activities. Now it seems that publishing is part of the use of funds, and Highsnobiety will continue to run its publications project in the future.

Carvalho believes that this is a good time to publish books. "Luxury companies and groups are trying to understand what young people like and what they are interested in." Street fashion actually began in 1950 and 1960s, not just about fashion, but about the mentality of people who wear them. What they pursue may be the brands and goods that the public and traditional markets can not identify with. "Interestingly, there are more and more people like that nowadays." He said.

In order to prepare for the incomplete Highsnobiety street fashion and culture guide, Highsnobiety took nearly a year. The next book may narrow the content and discuss more specific trends. There will also be stickers and other derivatives.

"What's not so good about the digital world is that the information update is too fast," Carvalho said. "Today's fashion is changing faster than ever before, and consumption is happening faster. Social media can prove this." Therefore, Highsnobiety will try some ways to keep digital information in a longer way in the next book.