Highlight Global Trends, Rio Tinto China Market

At present, the Chinese market has become one of the most important positions in the global layout of international brands. International brands are committed to understanding the individual needs of Chinese consumers and developing targeted products to further develop the Chinese market.

In the past CHIC2018 (Autumn), 719 exhibitors and 825 brands in 14 countries and regions have been exhibiting in ten professional category exhibitions and two exhibitions at the National Convention and Exhibition Center (Shanghai), opening the new era of "New Makers".

Among them, brands from different countries such as South Korea, France and Italy, such as Bingji, Giorgio&Mario, LENER CORDIER, Giovanni Fabiani, Kei Lock Fashion, have used CHIC as a platform for further developing the Chinese market, with the latest product interpretation of overseas fashion trends, and competing with many Chinese brands, colliding with the new sparkle of new quality and new ingenuity.

Bao en Ji: taking Shanghai as the center, radiating Jiangsu and Zhejiang provinces

Bao en Ji (Zhangjiagang) dress cap Co., Ltd. was founded in 2004, and is headquartered in Korea.

And other products specializing in the production and processing of foreign-funded enterprises, the company has a complete and scientific quality management system.

Li Minxun, the general manager of the company, introduces the products of baseball caps, knitted caps and so on. This exhibition brings a series of flagship products and hot products.

We hope that through the exhibition platform, with high-quality products as the medium, we will recognize more large retailers and brand dealers, so as to develop more customers and further expand the Chinese market.

With the rapid development of China's hat industry in recent years, China's huge market and diversified consumer groups have gradually become foreign countries.

The first target market, of course, is also no exception.

Li Minxun admitted that in the process of opening up the market, he not only recognized the huge capacity of the Chinese market, but also recognized the demand, acceptance and tolerance of Chinese consumers for various design styles.

Of course, if a company wants to win more customers, it has to have more styles and designs that adapt to different regions and groups. This poses a considerable challenge to the designers' innovative ability.

Facing challenges and meeting challenges.

"In order to better adapt to the Chinese market, bun Ji is concerned about and learning Chinese traditional culture, combining the characteristics of the Chinese market and the needs of consumers, to launch a brand new and more adapted product in the Chinese market."

Li Minxun talks about how to better develop the Chinese market.

High quality workmanship and innovative design are the root causes for enterprises to win the market.

But channels are also crucial.

Bao Ji Ji wants to expand the proportion of China's consumer market in the fierce market competition, so we must let more consumers recognize the brand.

As the most influential and influential clothing professional exhibition in Asia, CHIC will undoubtedly become the first choice for Bao en Ji to further expand the Chinese market and display its brand image and products.

Speaking of this, Li Minxun said, "this year is the second time that the company has participated in the CHIC. Through the excellent channel of the exhibition, the company has successfully introduced the brand and products to Shanghai, and has taken Shanghai as the center to radiate the Jiangsu and Zhejiang areas. It has also been released through the fashion exhibition and the platform of Commerce and trade, which enables more Chinese consumers to know the brand and products of the company, and also successfully contacts the target customers, making the scene become single, bringing substantial benefits.

I believe this is inseparable from CHIC's high level and professionalism. "

Giorgio&Mario: stick to brand characteristics and develop multi-channel sales

Giorgio&Mario's booth is covered with dazzling leather clothing products.

Giorgio&Mario, director of export and sales at Leslie, said that these products are all hot selling products of the company, especially the fur coat.

As a senior leather brand with a history of 30 years and founded in Paris, France, Giorgio&Mario is famous for its high quality materials and perfect cutting technology, and has won the favor of many consumers.

Through cooperation with brand stores and buyer shops to expand sales channels, at present, there are more than 400 outlets worldwide.

China's market is huge and dynamic, which has always been the main market for garment enterprises to expand.

How to adapt to the rapidly changing Chinese market is also an important problem to be solved in the development of Giorgio&Mario.

As a mature brand in Europe with 30 years of experience, it has very successful operation experience in Europe, but it doesn't seem to be applicable to the Chinese market.

Leslie said that in order to better adapt to the rapidly changing Chinese market, Giorgio&Mario insisted on its brand characteristics and image, unswervingly deepened its understanding of the customers' customers, and understood its demand for products and expectations of the company. At the same time, it also looked for the survival advantages of the brand in the Chinese market in the process of continuous understanding and communication. On the other hand, it was multi-channel operation. Because the Chinese buyer system is still in its infancy, and there are still essential differences between Chinese buyers and overseas buyers, cooperation between buyers and buyers in China is very difficult to do "back to business", so the company develops multi-channel sales mode, such as exhibitions, shop sales, e-commerce and so on.

At present, the brand is mainly cooperating with temple library, Xiu Xiu net and other platforms.

"Chinese brands and overseas brands have great differences in brand value, culture and operation. While developing the Chinese market, I also deeply realize that Chinese brands are equally dynamic. I am very optimistic about the future of Chinese brands and also hope that Chinese brands can develop in Europe."

Leslie said.

LENER CORDIER: pushing French European style to China market

"This exhibition has brought a series of products that are popular in China, including many popular products in Europe. These products are rich in color and various styles. They are mainly French European style, and make different kinds of fabrics to produce the coats and skirts that are suitable for different seasons, which are very popular with Chinese consumers."

At LENER CORDIER booth, the company's president and chief executive, Frederic Lener, enthusiastically introduced.

LENER CORDIER was founded in 1954 in Paris, France. It mainly deals in cashmere coats. Its products are made of European materials and exquisite workmanship. It has always been known for its high quality. The company has factories in China specializing in the production of cashmere coats.

"This exhibition, on the one hand, is interested in CHIC. As the most professional and most popular brand exhibition in China, CHIC is the best platform recognized by the industry for clothing brand promotion, market development, innovation display, business negotiation, resource sharing and international exchange. The other side, like many exhibitors, wants to expand the Chinese market and attract more Chinese customers through this platform."

Speaking of the purpose of attending the exhibition, Frederic Lener said so.

At present, the company has been promoting brands and products in Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu and other cities. Because of the different places, the specific situation of the market varies from place to place.

"In the process of promotion, we have a clear understanding of the size and diversity of the Chinese market and understand the great challenges that the company wants to expand in the Chinese market."

Turning to how to look at and open up the Chinese market, Frederic Lener said, "although the contact time with the professional market in China is relatively short, the company has been paying close attention to the development trends and trends of various markets, and has developed products that are more suitable for local consumption needs. In addition, because China and France have different historical cultures, we are also considering the cultural differences and local characteristics between countries, so as to integrate cultural elements into product development and design, and show consumers a high degree of integration of the two cultures."

Faced with the challenge, LENER CORDIER is not afraid, but is cautious and positive in coping with the "law" of development.

Frederic Lener confidently said: "close to the Chinese market at the same time, the company's brand is also closely following the trend of fashion trends, striving for the best design at the right time, pushing the French European style to the Chinese market."

CHIC is a large-scale exhibition integrating business negotiations, resource integration, and trend publishing. It is also the best platform for clothing brand promotion, market development, resource sharing and international exchange.

"Taking part in CHIC not only promotes the brand image and new products of the company, but also enables the company to reach professional customers from different countries and have unlimited business opportunities."

Frederic Lener said.

Giovanni Fabiani: understanding consumer groups and finding partners

As a 45 year old Italy

Giovanni Fabiani represents romantic, tender, refined and courageous women, representing modern energetic women with their own personality and style.

"The Chinese market has great potential. At present, there are still some difficulties in developing the Chinese market, which is still in the exploratory stage."

Talking about the original intention of attending the exhibition, Stefano De Angelis, the company's export sales manager, said, "2018/2019 autumn winter shoes series products are the main products of this exhibition. We want to find new partners through CHIC, and understand the real needs of the consumer groups."

There are great differences between Chinese brand and Italy brand in brand culture and operation. In order to better adapt to the Chinese market, Giovanni Fabiani has taken a series of measures. Stefano De Angelis introduced that the brand of China and Italy had certain differences in shoes, styles and so on.

In the preliminary design, the company will cater to the needs of Chinese consumers in shoe shape, materials, heel height and design style. Besides, Chinese consumers pay more attention to Chinese cultural elements. The company will also focus on Chinese culture, integrate Italy culture with Chinese culture and apply it to design. In the later stage of publicity, the company set up a designated exhibition hall in Shanghai and showcase new products every quarter through the exhibition hall. At the end of the exhibition, the company will display the new products in the exhibition hall set up by Shanghai until the next season's new products are replaced.

Speaking of the exhibition's harvest, Stefano De Angelis said with a smile, she met many old customers at the exhibition, and also met many new customers, hoping to further cooperate with new customers after the exhibition.

At the same time, I hope more Chinese brands will go to Italy.

Kei Lock Fashion: focus on traditional culture and keep up with the trend.

Kei Lock Fashion Trading Ltd, founded in 1978, is a manufacturing and commercial clothing company specializing in the manufacture of women's luxury goods, casual wear and children's clothing. Its products are exported to more than 20 countries, including the United States and Canada. Besides, the company has factories in Shenzhen and Foshan.

Referring to the original intention of participating in CHIC, Wang Liyi, the product development manager of the company, said: "the fashion show is an international exhibition. It can reach more domestic and international customers, and can also access more good products and brands.

The exhibitors brought the main products of cashmere coats and down garments, and also brought more popular products such as skirts, tops and so on.

The Chinese market is very large and international, and Wang Li Yi has his own view on how overseas brands can better adapt to and develop the Chinese market.

Wang Liyi said, first, to participate in CHIC, CHIC is a professional, multi-dimensional exhibition platform, where we will encounter a variety of customers, the company can clearly understand the needs of different consumers, and seek the possibility of cooperation between the company brand and Chinese local brands and other overseas brands. Second, keep up with the Chinese market trend, for example, the Chinese market is currently focusing on environmental protection, the company will integrate environmental protection concept into product design, pay attention to environmental protection in terms of technology and materials. Third, pay attention to Chinese traditional cultural elements, integrate it into design, expand the Chinese market, and also push the Chinese traditional culture elements onto the international stage.

Obviously, cultural integration, fashion trends and consumer demand undoubtedly become the key factors for overseas brands to explore the Chinese market. CHIC, an authoritative platform for brand promotion and resource sharing, also promotes Chinese traditional culture elements to the world while helping overseas brands to develop the Chinese market.

CHIC2018 (Autumn) has come to an end, but the ingenuity of the new era has just begun and will never come to an end.