Sustainable Fashion Is A Trend. China'S Potential Is Continuously Released.

In recent years, sustainable fashion has become one of the major trends in the world's apparel industry.

With the awakening of global consumer awareness, more and more brands are starting to adapt to this trend.

Gucci, the parent company of fashion luxury brand, has released the 2025 plan for sustainable development. Louis, the parent company of luxury brand Louis Vuitton, is carrying out research on sustainable development with institutions such as central Saint Martin, and has signed relevant promise agreements in energy saving and emission reduction of the group.

And the fast fashion brand represented by H&M began to participate in sustainable fashion practice through recycling old clothes and issuing environmental protection series.

H&M brand plans to use all recyclable or other sustainable development raw materials in the whole production process before 2030, and 35% of the garment production process has met this requirement.

The US sports brand Nike Nike, the Swedish fast fashion brand H&M, the British luxury brand Burberry and the American fast fashion brand Gap joined the Make Fashion Circular program launched by the Ellen MacArthur Foundation foundation in May 2018, aiming to reduce the waste of the global fashion industry by recycling raw materials and products.

In the face of environmental pollution and waste of resources, Adidas Adidas, "using plastic to make clothes", said that it had begun to stop using new plastics in offices, retail stores, warehouses and distribution centers, and promised to use recycled plastics only in 2024, which would save hundreds of tons of plastic.

At the same time, after the Gucci brand products abandoned animal fur, Michael Kors, Versace, DKNY, Donna Karen, Furla, Margiela, Burberry, DVF, DVF and so on, fashion brands also announced that they joined the trend of pursuing green fashion.

China, as one of the main consumer markets of fashion luxury brands, although started relatively late, the "green" potential is continuing to be released.

In 2017, Kai Yun Group officially launched the Chinese version of the environmental profit and loss account and the first WeChat My EP&L for China. In 2018, it opened the "innovative luxury laboratory" with Shanghai fashion week for the first time.

In December 7, 2018, the French Open Cloud group joined the global innovation platform Plug and Play, announcing that the open cloud innovation award will be established in Greater China and will receive a prize of 100 thousand euros.

The 30 year old traditional cashmere vertical industrial chain group, Erdos, hopes to control inventory more accurately by optimizing vertical supply chain, enhancing product tracking and forecasting on the basis of ensuring grassland ecological environment protection, so as to reduce resource idle and waste.

Yida group's new brand ten, such as Shi focuses on making different personalized size white shirts, the main anti blind trend and over consumption classic style.

Jiangnan Buyi launched the REVERB brand in 2018 in the fashion of zero waste, which is the main concept of Circular fashion.

ICICLE brand products are derived from nature's green raw materials, and also have the original environmental baby packaging brand ECO BABE.

Obviously, whether from the perspective of production, consumption or dissemination, China's sustainable fashion has started. Once people get through the bridge between sustainable fashion and business logic, this concept may be a new opportunity for domestic clothing brands.

"Enter Gucci Gucci brand center