Designer Brand Clothing Sells Well, And The First Half Is 83 Million 190 Thousand.

Guangdong's Limited by Share Ltd (hereinafter referred to as "Bo Bao Long") announced the first half of May 30th results announcement in the evening of 2019, as the wholly owned subsidiary of the company, the global designer brand clothing sales were good, and the company's original design business and sales orders for organizational production business grew steadily.

Therefore, it is estimated that the net profit attributable to the parent company in 2019 1-6 yuan is between 83 million 197 thousand and 400 yuan and 98 million 324 thousand and 200 yuan, up 10% to 30% over the same period last year.

Insiders say that the company is the first A share listed company in the field of fashion design, and has won many excellent customers with excellent design ability and supply chain service level.

The global platform is becoming a new growth point for the company.

Reporters learned here that the designer of the clothing industry as the core, linking the upstream and downstream industries, to achieve the strategic iteration from the service design enterprises to the industrial service platform.

The global fashion ecosystem platform integrates outstanding domestic and foreign designers. The company provides support from industry chain, capital, training and education, and takes designers as the center to integrate buyers, accessories suppliers, garment manufacturers, garment processing plants and other industrial chain participants to form an industrial interconnected fashion service platform of "aggregate design business docking - organization production".

Since 2017, the company has built a global fashion platform for its clothing. It has assembled the outstanding fashion designers both at home and abroad to provide industry chain, funds, training, channels and other support to form an integrated Internet service platform of "aggregate design business docking - organization and production".

Starting from September 2017, the clothing industry has opened online stores. The number of platform designers and the amount of sales under the line have been increasing rapidly.

From the earnings report, design services are the main source of profits for the company.

Since the first half of 2011-2018 years, the design service of the company has accounted for 17%-24% of the revenue, and its gross margin has remained at around 90%, contributing to the gross profit of 49%-64%.

Since 2017, the construction of the "clothing world" project has been growing rapidly. The sales of online and offline channels have increased rapidly, and the proportion of wholesale and retail revenues has improved.

According to the results of the report, 2011-2018 years ago, the design services of the company accounted for about 20% of the revenue, and the gross margin remained at about 90%. Since 2017, the company has built the "clothing global" project, and sales growth has been increasing rapidly under the online and offline channels, and the proportion of wholesale and retail revenue has improved.

In the past 2014-2017 years, the composite growth rate of the company's revenue has reached 15%, and the net profit of the parent company has reached 6%, which has achieved steady growth.

Chen Yufeng, an analyst at Huatai Securities, believes that the design and service capabilities of the company have been recognized by quality customers, including PEAK, XTEP, tiger capital, and fortune more than 100.

The company maintained a stable cooperative relationship with its head customers. The top five customers contributed 490 million yuan, 410 million yuan and 480 million yuan respectively in 2015, 2016 and 2017, reflecting the brand customers' recognition of the company's design services.

The demonstration effect of quality customers helped the company expand more customer resources. The sales of the top five customers dropped from 80.9% in 2015 to 56.9% in 2017.

It is understood that the design of Bai Bao Long mainly focuses on casual wear, especially T-shirts, T-Shirts, which have a large population, large market capacity, high fashion sensitivity and changeable styles, making T-shirts have many styles and fast iteration characteristics. Customers have great demand for such creative designs, so it is easy to establish long-term stable cooperative relationship.

The company has created a fast, diversified, small and fashionable business model. It focuses on controlling the lead time and quickly organizing production, enabling customers to quickly update their products, and continuously rolling new models, replacing the traditional mode of "small quantity and quantity" with "multiple and small amount" to cater for the diversified and fashionable public needs of consumers, reducing the inventory risk and discount promotion cost of customers.