The Tie Bar Expands Product Line, From Necktie Design To Garment Customization.

The Tie Bar was founded in 2004. Before last year's sales of shirts for testing shirts in small shops in Chicago last year, the clothing company has been immersed in the design and production of men's wear accessories with neckties. After the success of Chicago's test last year, the company decided to sell a series of quarterly shirt products again this month, which will be sold simultaneously online and offline. In addition, the brand plan opened a flash store in Madison street, New York, in May this year to provide customized services for ~9.

Besides shirts, the products of The Tie Bar are still necklaces, and SKU is rich in neckties. Some business men's wear accessories such as tie clips, scarves, shoelaces, cufflinks and even socks are extended.

As The Tie Bra's CEO, Allyson Lewis said that expanding the product line is very necessary for the brand. The sale of shirts means that the brand has the potential to grow into a professional menswear brand instead of a simple necktie and other accessories. On the other hand, the extension of the product line is also a response to the needs of customers. In addition to product changes, The Tie Bar will also work hard on the service. The flash shop that will open in May is doing business in this area, putting "Customize" on the agenda and trial run in the flash store.

The first is clothing customization service. In terms of quality, The Tie Bar chose to cooperate with imported fabric suppliers. In terms of pricing, the lowest price of the basic coat is 575 dollars, while the business suit is the lowest price of 650 dollars. Users can receive products within 6 weeks after placing orders.

Secondly, in the flash shop, users can also buy one to one wardrobe consultation service. The professional styling consultant puts forward dress suggestions for customers attending certain important occasions, interviews and other situations, or puts forward purchase suggestions for clothes according to their work characteristics. Of course, after consulting service, for The Tie Bar, the rest is waiting for these customers to purchase.

The Tie Bar on sale necktie

Although the current casual fashion style is very popular, The Tie Bar believes that it has accumulated some loyal users, and still has a large market space. For brands, they are not aiming at all men's wear market. Only those who dress meticulously every day and dress meticulously are the customers they need. What is certain is that these users have a certain degree of consumption power and are more concerned about image building. From trying to sell shirts to trial water custom service, The Tie Bar wants to attract them to come in and take out their wallets.

Just as necktie cuts into the market, The Tie Bar, which broadens the product line, wants to do a little bit of business.

For customers who attach importance to image creation, the details must not be let off. The Tie Bar's mental ingenious is that it is precisely from these details to win the trust of "picky" customers, thereby increasing customer stickiness. For traditional business men's clothing brand, accessories are often the end of product extension, and the existence of "auxiliary products", because they are not the main source of revenue, so they are not valued in design and production. However, all products of The Tie Bar are designed independently.

While The Tie Bar chose to develop in reverse direction, it not only avoided the positive competition between the mature garment brands and the market, but also helped the company create a brand image in a short time.

In addition, compared to women, Menswear customers prefer "one-stop shopping", just like the "LAN Hai home" visited by Hai Lan home for two times a year, but The Tie Bar is not simply enriching SKU. From accessories to complete product mix and professional clothing consultants, The Tie Bar, which has entered the garment market, has also captured the "lazy" characteristics of male consumers.