Kiyonaga Hiromitsu SOPHNET. Chief Man And Designer Actually Loves Playing Football.

Even if it's not the powder, you must have heard of it. Kiyonaga Hiromitsu (Hirofumi Kiyonaga) Your name?

He is not only a designer with the name of Teng Yuan Hao, NIGO, and so on, but also an important witness of the 20 years of historical changes in Li Hara and the whole Japanese trend culture.

Prior to its establishment, Qing Yong worked in the French fashion brand A.P.C., and worked for a long time under the guidance of its founder, Jean Touitou, from the errands and salesmen to the brand image Department.

Although eventually forced to leave because of the salary problem, A.P.C.'s idea of creating more connotation rather than meaningless clothing production has left a deep impression on Ching Yong.

Although both parents are tailors, Kiyonaga Hiromitsu has never studied design and has no design experience.

In 1998, he left A.P.C. and borrowed additional money to start SOPH.. SOPHNET. In the period of exaggerated design, it has gone the opposite way, trying to extract daily function leisure language with minimalist style, and has also opened up the first step of functional clothing into the street trend.

Qing Yong has a special liking for Sori Yanagi, Charles and Ray Eames and other industrial designers. While SOPHNET. products also ensure functional properties, they absorb nutrients from music, art and architecture as much as possible.

In addition to SOPHNET., the F.C. Real Bristol (F.C.R.B.), which was founded in 1999, stems from Qing Yong's favorite soccer game.

At the same time, he also injected his own best camouflage, stripes, wave points and other elements and splicing techniques into the design, which not only maintained the original aesthetic appearance of football, but also had avant garde Street colors.

Later, in order to create more suitable clothes for modern daily life, Kiyonaga Hiromitsu and Teng Yuan Hao set up an experimental brand uniform experiment in 2008, and a series of improvement measures made by the two people together to build formal dress and street style were very bright.

In 2013, after SOPHNET. was acquired by JUN, Japan's fashion group, Qing Yong still retained the post of creative director and director, and at the same time held the operation and design of F.C.R.B. and UE.

Of course, this is not the end. Although SOPHNET. has already owned 18 separate stores in the mainland and overseas markets, Fukuoka has opened a new shop called KIYONAGA & CO. in its home town of Kyushu.

When it comes to the fact that the Internet is increasingly monopolizing everything, Mr Ching once said, "faith is very important, stick to your choice and direction, and be loyal to yourself, so that you will not be influenced by the trend too much."

Indeed, the trend of today's trend is complex and changeable. How to find a balance between popularity and individuality in the Internet and social media is very important.

Maybe in the future, we can learn from Kiyonaga Hiromitsu And the 3 brands that he controls can find the answer.