On The Contrary! Fast Fashion Zara Water Trial Clothing Customization

Zara has launched the edited collection, which allows consumers to customize text embroidery for free, making a garment unique. At present, the series has been officially launched in China, the United States, Spain, the United Kingdom, the Netherlands, Italy and some specific shops.

Zara's customized service was first tested in Amsterdam, Italy, Barcelona and Milan in March. After a good response, it was introduced into more markets recently.

The price range of men's and children's products ranges from 119yuan to 119pieces, including 119pieces of children's products in China. The United States, the United Kingdom and other regions of the edited series is an extra $19.9 black canvas bag.

If you want to have a pair of tailor-made T-shirts and jeans on zaitera.com, you can find most of them on "zaitera". After choosing the size of the garment, you can press the "Edit" option to customize the text embroidery.

The limited number of characters for embroidery is 7 English characters or 4 Chinese characters. The colors of embroidery include red, white, orange, vermicelli, black and fluorescent green. Consumers can choose different embroidery text positions. For example, customized jeans have three places for embroidery, including waist, upper front pocket and upper back pocket, while denim vest has two places above front pocket and center back.

It is worth noting that the edited series belongs to Zara join life's sustainable series. The raw material is 100% environmentally friendly cotton, which is grown in ways that help protect biodiversity, such as facilitating crop rotation or using natural fertilizers.

The edited collection is part of Zara's sustainable fashion ambition. At present, the sustainable series of join life accounts for 20% of all products of Zara brand. INDITEX group, the parent company of Zara, announced at the annual general meeting just one month ago that 100% of the products of all brands of the group, including Zara, pull & Bear and Massimo dutti, will be made of sustainable materials by 2025.

Apart from the renewable energy, the company will not deliver 80% of its energy to its headquarters by 2025.

"Customization" seems to have become Zara's new strategy. In June, INDITEX group focused on Zara home's customized business for enterprises when it released its first quarter financial report, including home furnishing products that match the corporate image, logistics and even soft decoration design.

In the past year, INDITEX group has encountered a growth bottleneck. The report of fiscal year 2018 shows that net profit only increased by 2% compared with the same period last year, while the growth of net profit of the group has decreased year by year since fiscal year 2015.

When many people's impression of fast fashion has become "poor quality" and "not environmentally friendly", Zara has begun to reverse consumers' views through a series of measures. Isbloitex, the chairman of isbloitex, said at the company's general meeting that "every piece of clothing is very important to our company's fast fashion group."