Polyester, Cotton And Hemp Products Are Most Popular Among Foreign Businessmen. Alibaba Big Data Authoritative Analysis Of Fabric Market

" In recent years, the development trend of China's textile exports is good, the export volume has increased year by year, and now it accounts for 1/4 of the total world textile exports. 。 According to statistics, from 2001 to 2018, the foreign trade of China's textile industry grew rapidly in the traditional market and the "one belt and one way" market, an increase of 179%. China's important position in the textile and apparel supply chain of Asia and the whole world has been further consolidated. A few days ago, Alibaba international station was released. "Alibaba international station fabric industry cross boundary electricity supplier development report" 。

The report is based on the latest data from Alibaba international station, which provides a detailed explanation of the data performance of the fabric industry at Alibaba international station, the hot search keywords of products, the distribution of hot export countries and businesses, so as to provide reference for the vast number of fabric enterprises to expand the global fabric market through cross-border e-commerce platform.

Fabric industry highlights foreign trade opportunities

It is understood that Buyers at Alibaba international station mainly come from the United States, India, Russia and other countries, accounting for 60% of the total traffic volume. The buyers' overall quality and product prices in these countries are relatively high quality, which is good for fabric export enterprises. It is worth noting that from the growth trend, India, Thailand, Malaysia and other "along the road" along the order volume growth rate faster, occupy the potential list of the country's top list.

" Vietnam is still the largest export market of textiles in China, accounting for 9% of the total textile exports and 10% of the total export volume. Southeast Asia has become a major market for printing and dyeing fabrics in China. According to Wang Mingzhou, operator of Alibaba international station Introduction, although Southeast Asia's Vietnam, Indonesia, Kampuchea, and South Asia's India, Bangladesh and other garment processing plants springing up everywhere, but their fabric self-sufficiency rate is seriously insufficient, and needs a lot of dependence on imports. China's fabric production is not only the largest in scale production in the world, but also the top quality product in the world. It is the first choice for fabrics imported from Southeast Asian countries and India, Pakistan and Bangladesh. Therefore, foreign trade opportunities in the fabric market appear.

Wang Mingzhou pointed out: "From the industry characteristics of the fabric industry at the Alibaba international station, at present, the fabric and related products are performing well on the platform, the market is large and keeps growing at high speed, buyers are generally buying again, but the number of suppliers who provide fabric products on the platform is insufficient, showing a huge market demand. This will also bring new opportunities for Chinese fabric enterprises to expand the global market through cross-border e-commerce. "

Data from the past 12 months show that The average number of buyers and the number of enquiries in the fabric industry are on the rise. Thanks to the further introduction of overseas traffic of Alibaba international station March new trade Festival, the volume of enquiries in the fabric industry has increased rapidly since March 2019, and has maintained considerable heat since then.

Environmentally friendly functional fabrics are popular.

What products are most popular among foreign businessmen? Search volume is the most? I believe this is the most concern of the vast majority of foreign trade practitioners. The report shows that In the subdivision category of fabric industry, polyester products and cotton products are the most concentrated, occupying 43% and 27% respectively. The products of bast products are more and more favored by buyers because of their environmental protection and sustainability. Mainly used for backpacks of carbon fibers, followed by growth.

In terms of platform hot search, Cotton fabrics (plain cloth, Jersey, printing batik) and Polyester products (lace fabric, peach skin, sports knitted fabric, etc.) Occupying 55% of the search volume ; and Lace fabric, African batik and foam dyeing 3 keywords in platform search The highest heat was 157%, 110% and 87% respectively. 。

According to the buyer's portrait and behavior analysis of Alibaba international station, fabrics will become more and more important. Regeneration, environmental protection and functionality These two themes. Fabric varieties will continue to subdivide, and there will be more and more kinds of fabrics under specific situations, such as Yoga Pants, beach pants fabric And so on, instead of simply staying in the traditional sense of weaving and knitting.

"Nowadays, orders from foreign enterprises in China will have clear requirements for the content of renewable resources in raw materials. What companies need to do is not only to meet the needs of the current market, but also to store new technologies so that they can launch their secret weapons in time according to market development. Chinese fabric enterprises should make full use of the platform of international stations to seize the dividends of fabrics. Wang Mingzhou said.

Grasp the real data and predict the market well

Although China's textile market is steadily improving, the growth of Global trade is still weak, domestic labor costs continue to be high, and protectionism in some countries is more prominent. Unprecedented pressures and difficulties continue to increase. Foreign relief measures and trade barriers against China's textile and garment trade are increasing day by day, and the external situation of textile and garment trade is becoming more and more serious. The international market is more weak, textile and clothing exports are blocked, the market is pessimistic, and the international textile market is still showing signs of chill.

"Enterprises need to grasp the real data status of the market before they can predict their own business in advance. "Wang Mingzhou said that because of the high cost of field investigation, many fabric enterprises do not know enough about the export market, and the information asymmetry of enterprises is easy to get into the hands of the export goods and regions. Because of the poor ability to undertake risk, small and medium-sized fabric enterprises should be more cautious.

In this regard, he gave his own suggestions. At present, the main flow direction of fabrics is obvious: For example, Bangladesh and Vietnam have a large volume of emerging markets, but the added value of products is relatively low, mainly for clothing fabrics. Market demand in Western Europe and the United States is mainly based on high-grade fabrics such as wool blended, real silk, functional fabrics and so on. The added value is high and the unit price of goods is high.

For the future of the fabric industry, Wang Mingzhou said that in the face of the huge business opportunities of fabric exports, Chinese enterprises should practise good internal strength, maintain a sense of crisis, and dare to open up new markets. Bangladesh, Vietnam, and even Africa are looking for new opportunities. In order to reduce the risk of trade friction with Europe and the United States. At the same time, enterprises should pay attention to product R & D and after-sales service, and continuously upgrade the added value of products through product upgrading and research and development.