Li Yige Column Good Property Management Can Ease Community Management Pressure

Yi Ge Li

There are two positions in the country's anti epidemic, one is the front front, the other is the medical staff as the main body, the other is the second front, and the urban and rural grass-roots units are the main body to establish the epidemic prevention and control system. Of course, the main battleground is Hubei, which is centered around Wuhan. Wuhan wins, Hubei wins; Hubei wins, the whole nation wins.

Community is an important foundation for urban epidemic prevention and control system. In recent months, especially in the past one month or so, the pressure of community management staff is enormous, mainly due to insufficient manpower and heavy tasks. Some urban communities have more than ten thousand permanent residents, but there are only a dozen people in the community. Where the epidemic is serious, the community is completely closed, and the limited staff are often overstretched and very tired. Therefore, some community residents should try to understand their hard work even though they have some emotions.

An institution can play a great role at this time. That is the residential property company, the common people generally orally referred to as "property".

According to the regulations of the state, property management must be implemented in new residential quarters, and the old residential areas are gradually incorporated into property management. Up to now, urban residents generally have the concept of property management, and the coverage rate of second tier cities has been relatively high. No authoritative data were found. For personal observation, there may be about 80% in the second tier cities, and more than 90% in the first tier cities.

Many urban residents may not have been to the neighborhood committees for many years, and even do not know where their offices are, but they must deal with property companies. For example, if the water pipe is blocked, the property will be dredged for the first time. The property fee may depend on time. You can't afford to stop the parking fee, otherwise the car will not enter the district.

As you know, the real estate companies are of uneven service. Although the Property Management Ordinance, which was revised in 2007, has transformed property management enterprises into property service enterprises, some property companies are still used to "managers" themselves. Obviously, the district management is in a mess.

Some time ago, there was a video circulated. A local owner's pet dog was killed by someone wearing a work armband. The reason was that dogs were not allowed to walk in the district during the epidemic. Although we do not know what the identity of the perpetrators is, we all agree that this phenomenon will not happen in a good residential area.

The reason for this is that the workload of the community workers is particularly large because of the strict control of people entering and leaving the district during the epidemic period, buying medicines and daily necessities, often requiring the community to help, especially those lacking young adults. There are no elevators in the old building, so the staff sometimes have to climb up and down several times to deliver things to the door.

These can be handed over to property companies. In fact, as early as the community in accordance with the requirements of the higher authorities, the strict control of the residential areas before, excellent property companies have already done so. You guessed right, the property company with good public praise is also the best performing group during the epidemic.

I heard a story from a property company: their employees sent something to a family. When they knocked at the door, they heard an answer. To avoid face to face contact, they put down the carton and left. Walking out of the distance, hearing the sound of the door, I turned around and saw that the owner made a deep bow to him through the long corridor.

The industry recognized several outstanding property companies brand, are well-known Housing enterprises hatched out. Residential property companies in the early stage are usually taken over by developers' own property companies, and then appointed after the establishment of the Industry Council. As far as I know, these brands do not worry that they will be replaced. Recently, my friend talked about this topic and said that after buying a house, there must be a more necessary option, that is, the district must have good property companies. The premise is that you can afford to buy a house developed by their parent company.

Over the past two years, the mainland property companies have split their property companies to Hongkong, China, and some of them have exceeded their parent companies. The reason is that the PE of the property company is higher than that of the housing company. This is due to the difference in valuation models between property companies and housing companies in the capital market. Hong Kong stock valuation of housing prices has always been relatively low, the PE of China's real estate is also 7 times.

Property companies are considered to be service enterprises. Even the general property companies have more than 10 times of PE, and the property company of agile has reached 40 times. Personally, I think this is a misreading of the capital market. Although these property companies seem to link a large number of terminal consumers, they do not have much commercial liquidity. These companies have developed their own independent APP, but high frequency services are limited to the contents of their own businesses. Once they are connected to external businesses, their effective daily activities are quite limited. For example, the APP of the property is connected to the US group, but users are still accustomed to go directly to the APP of the US group.

Back to the subject. It has been said that the excellent property management companies under the epidemic situation can greatly alleviate the pressure of community management, and do not call for special support for these companies. From the perspective of marketization, they should also have a larger share of the community, nor are they calling for a large number of organizations to be allocated to the community. Rather, it is suggested that community management should step forward to transform the community governance.

Community governance needs to mobilize more social forces to participate. As in the war epidemic process in Wuhan, the social forces, including Kyushu and private volunteers, have made unnegligible contributions to the epidemic. Similarly, excellent property companies in Hubei and other provinces and cities also constitute an important grid for epidemic prevention and control.

During the epidemic prevention and control, social forces including property companies are needed. Also need. I suggest that social forces should participate in community governance. If practice has proved that excellent property companies are indispensable positive energy for community governance, we should establish a mechanism to help the poor and the good, so that these companies will play a greater role in the process of urban governance and community building.