Convenience Store Industry, After The Epidemic, Met The "Two Degree Survival" Test.

The all time convenience store is once again in business crisis.

Following the large-scale closure of Tianjin, the stores in Beijing were also released at the end of May, and full time suppliers had received notice of "suspension of supply".

In May 11th, it issued the "full time convenience store" for the business adjustment announcement through the public number, and responded publicly to the above rumors. However, only 10 minutes later, the official public number of Beijing OurHours full-time convenience store deleted the tweets. In twenty-first Century, the Economic Times reporter called the whole time many times.

The above tweets show, "because of the strategic adjustment of the company, the stores in the Beijing area of the all time convenience store will be closed at 24. 0 minutes in May 20, 2020." Holders of fixed value cards within the validity period issued by the all time convenience store and the unspent balance in the card can be used for consumption at full time direct stores before May 21, 2020, or refund according to the discount at the time of purchase.

Huang Wenjie, President of Guangdong Commercial Circulation Association, told reporters on twenty-first Century economic report that compared with the department stores and other formats, the convenience store was less affected by the epidemic. On the other level, the community based format showed a trend of counter trend. The development of the whole time is in a predicament probably due to its own operation problems. In the future, the community based format represented by Qian Ma may usher in a new wave of development opportunities.

Full time crisis

All the time, it is hard to walk all the way. Even after getting the answer, all kinds of plans eventually failed.

In 2018, the whole company was almost bankrupt because of the fund problem of the parent company's "restoration business". Wuming, Suning, Nestle and other retailers first come forward to take full time.

However, in February of last year, it was sold to Rosen, China, Shanhai blueprint and other enterprises. All time convenience stores, East China and Chongqing, do not have more than 94 stores, all of which are announced to be taken over by Rosen China. The Beijing, Tianjin and Chengdu all time convenience stores are operated by Shanhai blueprint.

Statistics show that Beijing shanhaigu blueprint Commercial Co., Ltd. is a new company founded in December 26, 2018, Zhao Poland and Cai Xueyan each 50% of the proportion of contributions, Cai Xueyan is the founder of Xiamen silver heron group shareholders.

In the six months after the new owner's purchase, he announced that he was out of the woods with three stores and ready to start again. At that time, the responsible person of Shanhai blueprint said: "Shanhai blueprint has been upgraded in all aspects of commodity procurement, store operation, logistics and distribution, financial support, system software support and so on. After the purchase of full-time assets, adjustments have been made in operational strategy and personnel structure. The newly established business team has many years of experience in the field of retailing, fast forward and supply chain. Stable operation at present. At the same time, on the basis of the scale of the existing stores, we will continue to open up new quality stores all the time. It will also try to expand to other regions. "

The whole time also revealed that in 2020, the electricity business was re planned. It includes plans to introduce new products to replace goods that consumers are not interested in. A new membership system will also be established to interact with consumers. Explore new types of shops, such as pure e-commerce shops.

However, after a year and a half of the new family's shanhaigu blueprint, the whole time is facing the test of "life and death" again.

Many people in the industry feel sad at the time of the situation, but we also believe that as a brand that has been struggling for many years in the Beijing market, it has a certain brand value and investment value all the time. However, the high threshold of convenience stores is not for all investors to control. For convenience store providers, they need not only the ability to finance, but also the ability of front-end stores and the supply chain capabilities of back-end goods.

Convenience store outlook

Although the whole life is rough, the development of the convenience store industry has a good prospect.

In the early 1980s, under the comprehensive market economy system, China actively introduced foreign enterprises with mature market. 7-ELEVEn entered the Chinese market at that time, and promoted the rapid development of China's convenience store industry. With the support of industry policy and the significance of offline retail outlets, local chain convenience stores have ushered in a large number of new convenience stores on the basis of traditional players.

In 2017, the sales volume of Japanese convenience stores reached 117 trillion and 450 billion yen (7 trillion and 78 billion 970 million yuan), accounting for 82.4% of the total retail sales. In the same year, the sales volume of China's convenience store industry was only 190 billion yuan, which was far from the convenience stores in Japan. Although the Japanese market has slowed down due to slow economic growth and the aging of the population, the overall growth of the retail industry has stagnated, but the convenience store industry has always maintained growth and has been expanding year by year in the retail industry. As the industry with the highest sales volume in Japanese retail market, convenience stores have a mature and effective operation method. The operation concept of Japanese convenience stores has become the common form of convenience stores in many countries with the global expansion of 7-ELEVEn, family, Rosen and other convenience store giants.

It can be seen that under the impetus of policies, domestic forces are also constantly pouring into the convenience store industry. On this road, some people are advancing vigorously, and others are hesitant.

From the market environment, the competition pattern of domestic convenience stores has three kinds of forces at present.

First, Japanese convenience stores represented by 7-ELEVEn, family and Rosen have the advantage of mature convenience store operation system and fresh food development supply chain. The disadvantage is that China's national conditions and cultural adaptability are poor, especially in the development of local snacks in China. Japanese style sushi rice balls are not suited to China.

The two is the old retail convenience store represented by PetroChina Kunlun hospitality, Sinopec, Yi Jie and IKEA. The advantage lies in its understanding of China's national conditions and consumer culture. The disadvantage is that the maturity of the management system needs to be strengthened.

The three is the new retail convenience store represented by Suning shop and convenience bee. The advantage lies in technology driven business innovation. The disadvantage lies in rapid expansion, relying on capital transfusion and insufficient precipitation of talent system.

Huang Wenjie told the twenty-first Century economic report reporter that the form of close to the community during the epidemic situation has been relatively stable development opportunities. This year, there will be a new breakthrough in the convenience store format itself. It is the opportunity to usher in the overall scale development. The integration of all competing stores and the trend of system scale are also possible.

On the other hand, a survey conducted by China Chain Store Association shows that in the early February, the opening rate of stores in the national brand chain convenience stores was less than 74%. In the late stage, with the improvement of the relevant government support and resumption policy, the proportion increased to more than 80%. Many enterprises in the industry have chosen to shorten business hours and reduce operating categories to ensure minimum operation and supply. But in February 10th, the "innovative convenience store" convenience bee opened its first store in Shenzhen's Shenzhen square square, becoming one of the representatives of normal expansion during the epidemic period in Southern China.

Huang Wenjie said that in this kind of competition, community stores like money and aunt have opportunities for development. In this field, foreign capital has no obvious advantages. Domestic enterprises are more close to the market and have more opportunities to make efforts.