Innovation And Change, Live Network Has Become The New Normal Of Market Development

This year, affected by the new crown pneumonia, textile industry operation pressure increased significantly. However, in Keqiao, many foreign trade enterprises actively practice "internal skills", carry goods by electric shock live broadcasting, and aim at the domestic market to innovate and seek changes and launch various countermeasures. Shaoxing Langyi import and Export Co., Ltd. is one of those who ride the wind and waves, bravely against the trend, and the order volume is rising instead of falling. From January to August this year, the export volume increased by 55.8% year on year. So what's the secret of "longyi"? A few days ago, the reporter came to its company located in Keqiao Yulan international.

Actively seize the air outlet of live broadcast

"From the baby's point of view, the sleeves of this black suit skirt are designed with lace, which is very suitable for work, dating and shopping. At the same time, the fabric is elastic and does not feel tight..." In the studio on the 26th floor of Yulan international, two female presenters introduced new clothes to their mobile phones and interacted with fans from time to time. Live broadcasting has become a new "normal" marketing scene.

This small change has opened up the invisible "dimensional wall" between the market and products, enabling thousands of fabrics to communicate face-to-face with buyers from all over the country and even the world. "We have been considering live broadcasting since February, and we have invited online celebrities to bring goods. Today, young salesmen trained in the company can easily" get started ", and Taobao, Shuo Yin and other live broadcasting rooms have become an excellent platform for netizens to" grow grass in the cloud "and" cloud order "for old customers." Yu zhilang, the general manager of Shaoxing, not only accounts for one-fifth of the total domestic market share.

Wang Jianliang, general manager of Leqing lejinfa Garment Co., Ltd., is a new customer Yu Zhiqiang met at last year's China international textile fabrics and Accessories Expo. Affected by the epidemic situation, Wang Jianliang has been paying close attention to the new products of "Lanyi" through live broadcasting, and has successfully placed an order of more than 300000 meters of fabric in "Langyi", and the clothes made are very popular in the market.

"Live broadcasting has become an effective way to acquire new users and maintain old customers. I am very optimistic about this new" lifeline "of the enterprise." Yu Zhiqiang said.

R & D investment remains unchanged

In the nearly 400 square meters exhibition hall of "Langyi", thousands of suits are hung. Yu Zhiqiang picked up a suit made of serge cloth and explained to reporters: "Serge is a kind of thick twill fabric, which is suitable for making suits. During the 2020 Zhejiang (Shaoxing Keqiao) online export trade fair and July New York International Clothing fabric exhibition, through the online live mode, we received many orders from American customers." Yu Zhiqiang revealed that this year's suit is a hit, with sales of $1 million from January to August alone.

Among thousands of textile and foreign trade companies in Keqiao, Langyi, which has only been established for 10 years, is just a small generation. However, Yu Zhiqiang, from Yueqing, Wenzhou, has a tenacity of never giving up. "Langyi" invests more than 2 million yuan every year in the research and development of new products. Under the situation that the market was stopped due to the epidemic situation at the beginning of this year, Yu Zhiqiang still kept the R & D funds unchanged, and 50 or 60 new products accumulated abundant momentum for enterprises to break through the encirclement. The total sales volume of the company increased to RMB 8600.08 billion, up from RMB 8600.08 billion last year.

"In recent years, the textile and clothing supply chain is undergoing a green transformation under heavy pressure. We are also constantly developing and developing green and environmental friendly fabrics such as recycled fiber and bamboo fiber, so as to increase customer stickiness with high-quality products and realize sustainable development of enterprises." Yu Zhiqiang said.

Improving the quality of "Internet red economy" by the government

The impact of the epidemic is transforming into a new driving force for the innovation and upgrading of the traditional supply chain of the textile industry. Nowadays, the live broadcasting room has become the standard configuration of many Keqiao Textile enterprises. New machines and new situation are not waiting for us. In the face of crisis, only by actively seeking innovation and change can we break through the "dimensional wall" and usher in a new blue ocean of the industry.

Hold activities such as "pinduoduo Keqiao Textile Industry Belt recommendation live broadcast" and "global textile cloud Exhibition", to solve the problem of personnel flow obstruction and Exhibition delay and cancellation caused by the global epidemic; organize enterprises to participate in Zhejiang (Shaoxing Keqiao) export online trade fair 2020, New York International Clothing fabric exhibition in July, Zhejiang (Shaoxing Keqiao) export online trade fair 2020 (Italy Station - textile fabric workshop) Since the beginning of this year, we have firmly carried out the "six measures" and "six measures" to ensure the business development of Keqiao district.

Under the guidance of the government, the major enterprises in our district have tried the water direct broadcasting e-commerce one after another. From January to August, a total of 5609 live broadcasting of brands and shopping guides were organized, with a total of 5.279 million people watching. According to the relevant person in charge of the District Commerce Bureau, the cross-border e-commerce public service center of China Textile City has been put into operation initially. Up to now, 15 cross-border incubation enterprises have signed up. Next, we will focus on the operation of two platforms, namely, the cross-border e-commerce public service center of China Textile City and the cross-border e-commerce supervision center of China Light and Textile City, enhance the energy level of cross-border industrial parks, and help traditional enterprises transform their trade modes and lengthen the industrial chain.