IP Enabled Guochao Children'S Wear! The Sixth Get Wow Internet Fashion Design Competition Is Concluded Successfully!

Introduction:

In early June, a one month collection of works was launched; At the beginning of July, we passed the online review of top 30 works, entered the physical production link, and launched the clothing guidance course; At the beginning of August, the network popularity evaluation was launched; In mid August, the final evaluation lasted nearly 100 days, hundreds of design manuscripts were selected by nearly ten authoritative professional judges online and offline, and the 2021 get wow competition ended successfully on December 11.

On December 11, 2021, the award ceremony of the 6th get wow Internet fashion design competition was held in Oriental fashion season ·The 21st Qingdao fashion week was held in the way of "cloud". This is not only the first time that the get wow competition has been enabled with IP, but also the first time that the competition has used the "cloud" form to award awards to the contestants.

Through the professional jury's strict consideration and careful selection on the design professionalism, innovation, IP theme performance, technological level, trend and commercial landing of the entries, the contestants were finally selected Xu Jingyi The works of 《RE-Born》 Win the crown; Works of contestant Liu Ziwei 《FLY TO MOON》 Won the silver medal; player Wang Zihao, Zhang Junhao The works of Running to the moon Won the bronze medal. contestant Lu Yanbin The works of Return from a journey Won the creative design award; player Tang and Chu The works of I look at the stars on the moon Winning the business value award; player Liu Hongjun, Wang yingying The works of Be an origami man Won the most popular award.

IP + children's wear creates immersive experience

The sixth get wow concept short film, full of childlike plot, officially kicked off the award ceremony of the competition, and quickly brought everyone back to a good childhood.

Under the stage display, the winning works of the competition are more expressive, fully in line with the theme of "dialogue childhood" of Guochao children's wear combined with "moon rise" IP. The style, accessories and series are impressive.

In addition to the spotlight of the T-stage, there is another unique scenic spot, that is, the static exhibition of outstanding works of the top 30 contestants in the 2021 get wow competition on display in the original design trade exhibition area of the 21st Qingdao fashion week in the Oriental fashion season.

Magpie bridge meeting, Nezha making trouble in the sea, waiting for a rabbit, Yugong moving mountains, Chang'e running to the moon The moon rises The picture book vividly shows the idioms and allusions we are familiar with in a ten meter long scroll, which arouses our childhood memories. The IP elements extracted from these idiom stories, through the "second creation" of the participating designers, fully show the Chinese traditional culture and spiritual connotation. One side of the story of childhood, the other side of children's clothing, this immersive display is unique and amazing, integrating Chinese traditional culture into the design, showing Guochao children's wear The design is wonderful.

The first IP empowerment helps to upgrade the commercialization of the competition

In 2021, the get wow competition grasped the development wind of IP, and joined hands with the magic elephant children's book library of Guangxi Normal University Press to launch the national tide children's wear competition with the theme of "dialogue childhood" and the IP of children's picture book "moon rise". This is the first time that get wow competition uses IP to empower.

While forming a new trend and new trend, IP empowerment enables the get wow competition to tap new and young designers and serve the enterprise to the greatest extent. The IP co branded Guochao children's wear combines the picture book elements of "moon rising" skillfully. In addition to being put on the shelves in children's clothing shuoyin shop and magic elephant children's book library's shuoyin shop, it is also used in shopping mall, shopping mall Magic elephant children's Library offline physical store sales, the market response is good.

At present, cultural heritage is particularly important. This competition uses the picture book "moon rise" to cut into the theme of national tide, which not only inherits Chinese traditional culture and shows the confidence of national culture, but also provides more creative inspiration for the participating designers to find the best fit to interpret Chinese culture and values with clothing, increase the added value of the works, and realize in-depth dialogue with young circles, Help the competition to break the circle and promote the commercialization of the competition.

The sixth get wow Internet fashion design competition is the end and the starting point. Get wow competition and many excellent designers will take this opportunity to move towards a more exciting future.