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Market Outlook: The Epidemic Is Still Rampant, And The Global Sales Of Sports And Leisure Clothing Are Showing An Increasing Trend

2022/2/15 15:51:00 0

Sportswear

New crown pneumonia is still rampant around the world, home isolation, telecommuting, video conferencing and online social networking have gradually become the normal life of people all over the world. The epidemic has also prompted people to pay more attention to fitness to keep healthy. In this situation, people's demand for comfortable wear and fitness and exercise "clothing" in home work and life has increased, and sports leisure clothing has become a new consumer favorite for a time.

The epidemic situation has promoted the consumption demand of sports leisure clothes, and the sports leisure clothing market has ushered in new business opportunities, which is particularly obvious in some countries.

In 2021, the sales of sportswear in the United States will reach 70 billion US dollars. Consumer clothing spending will rebound rapidly and show a new growth trend. It is predicted that the annual growth rate in the next five years will reach 9%. Market research shows that after the outbreak of the epidemic, South Korean consumers' consumption of home clothes, sportswear and tights has increased significantly compared with that before the epidemic, and the popularity of sports leisure clothes has also increased significantly, and the market scale has further expanded. A consumer survey conducted by a British Market Research Institute found that during the outbreak of the epidemic, half of the respondents bought home-based fitness products including sportswear, and 76% planned to continue to exercise at home after the outbreak. Russian sportswear market sales in 2021 after the outbreak of the epidemic, the market continued to expand, becoming a major bright spot in the development of the country's retail industry.

According to the analysis of industry insiders, the epidemic situation and economic recovery have given birth to new formats of sportswear industry, and there have been changes in consumer demand and preference, and changes in consumption trends. The impact of the epidemic on people's lifestyle is expected to continue for some time. Industry insiders are optimistic about the growth of global sportswear consumption, especially the trend of online sales growth will continue. Sportswear industry should grasp the industry trend during and after the epidemic situation, so as to promote the new development of the industry.
First, the increasingly popular "home" work and life mode will promote the growth of consumption demand for sports leisure wear. Flexible working system leads to the blurring of the boundary between work and home life. Many workers are used to wearing sportswear and telecommuting at home. It is expected that the workplace dress requirements will be further relaxed in the future.
Secondly, the boundary between sportswear and casual wear tends to be blurred and further combined. The all-weather sportswear suitable for sports and fitness, tourism, office, social networking and shopping will become a new trend of dressing. The future sportswear will further reflect the leisure and comfort characteristics.
Thirdly, sports brand clothing will be further popularized and popularized. Brands should consider how to provide more natural, comfortable and fashionable products for consumers of different ages.
Fourth, the fashion industry related products to sports and leisure clothing trend is strengthening. Relevant market research shows that women consumers tend to take high-quality fabric sports casual clothes as their daily clothes, while yoga clothes, tights and family sports training suits will continue to be sought after by the market.
Fifthly, the sports leisure clothing industry has the characteristics of sustainable, inclusive and diversified growth. New materials and new technologies will continue to bring consumers more durable and high-quality innovative products.
It is predicted that the annual compound growth rate of global sportswear sales will continue to rise, and the market scale will continue to expand. However, how to maintain this momentum in the post epidemic era will be a major challenge for the sportswear industry in the future.
At present, there is still great uncertainty in the global economic recovery. The employment status and prospects of some major economies are not optimistic, and the consumer behavior tends to be conservative and cautious. The epidemic led to the closure of a large number of clothing stores, the sales network and channels were impacted, and the physical retail suffered huge losses. The epidemic also forced many garment enterprises to shelve expansion plans or to shut down. There are also some clothing enterprises are facing the pressure of cost increase and revenue decrease brought by inventory increase. In this regard, all departments including design, production and sales should actively launch coping strategies, strengthen digital sales, and strive to reduce expenditure and inventory. Industry insiders pointed out that the sportswear industry is the winner in 2021, and its market has shown a strong growth trend, which will attract more enterprises to enter relevant fields.

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