Hot Sale Of Horse Face Skirt Highlights The Charm Of Traditional Culture

It is reported that during the Spring Festival this year, Hanfu not only appeared on the CCTV Spring Festival Gala, but also walked into ordinary streets. Some places also launched the activity of "wearing Hanfu and taking the subway for free". According to the big data of several e-commerce platforms, since the beginning of this year, the search volume of Hanfu has soared, and the horse face skirt has become the most popular item under the Hanfu category. The horse face skirt once became the "New Year's Battle Robe", driving a wave of traditional cultural consumption.

How popular is the horse dress? In Caoxian County, Shandong Province, the Han clothing distribution center, the sales volume of clothing in the Year of the Dragon, mainly horse face skirts, has exceeded 300 million yuan. People wearing horse faced skirts can be seen in the performance of art parties and temple fairs in tourist attractions in Luoyang, Henan, Quanzhou, Fujian and other places.

As one of the representatives of Chinese traditional clothing, the horse face skirt has shown new vitality in modern society and has become a commercial phenomenon. This not only shows the charm of traditional culture, but also highlights its infinite possibilities in modern society. Behind the popularity of horse face skirt, it has the credit of commercial propaganda, but it is more rooted in people's love and pursuit of traditional culture.

The history of horse face skirt can be traced back to the Song Dynasty, after hundreds of years of precipitation and inheritance. Today, it has once again become the focus of fashion and popular, which is the interpretation of the charm of traditional culture.

In recent years, traditional culture has been warming up. Whether wearing traditional ethnic costumes to take photos and punch cards in popular scenic spots and temple fairs, or walking into museums to experience the culture and wisdom contained in historical relics, more and more people feel the enduring charm of traditional Chinese culture. "These phenomena reflect the return of traditional culture and the improvement of people's cognitive ability of traditional culture."

The horse face skirt not only carries the historical memory, but also conforms to the modern aesthetics, and has both cultural heritage and aesthetic innovation. This reminds us to actively and deeply explore the connotation and value of traditional culture, combine it with modern aesthetics, and create more national fashion products with cultural characteristics.

Let national fashion products, including horse face skirts, change from "popular red" to "permanent red", and have more to do. First of all, it is necessary to dig deeply into traditional culture, tell good traditional stories, and stimulate more people's interest and cognitive needs in history and culture with Guochao products as the carrier. Secondly, we should actively promote the combination of traditional culture and modern design, and keep pace with the times to create more cultural products that meet the needs of modern aesthetics. In addition, it is necessary to be inclusive and less scrutinize and more tolerant of such phenomena as "Han costume out of the street". (Guan Yubing)

(Source: Workers Daily)