Cloud Ice T: Hongxing Erke Used 303 Days To Create A World Record Certified Ice "Battle Robe"

The recent weather has taught many people who love sports a lesson.

Many people haven't recovered from the "Temperature Diving Competition", but the "Temperature Climbing Competition" has suddenly started across the country. Just entering May, Beijing, Hangzhou, Chengdu and Urumqi have broken through 30 degrees, and Changsha once reached 32 degrees

In order to save the tough summer, Hongxingerke, the "national sports brand", took the lead again.

lately, Erke Announced the official launch of "Cloud Ice T", bringing the cool ice feeling to Chinese people before the arrival of the hot summer - after wearing the "Cloud Ice T", it can achieve a temperature drop of up to 12 degrees within 5 minutes, and a lasting ice feeling of up to 60 minutes.

What black technology is hidden in the small "Cloud Ice T"?

　　 01

The "summer war robe", which has been neglected, has become a national problem

According to the observation of "modern consumption", the national consumption trend can reflect the urgent demand at present.

The 2023 Chinese Consumer Insight and 2024 Outlook shows that consumers aged 18 to 34 are willing to spend 18% of their disposable income on fitness in 2024.

According to the financial data of CCTV, the number of people who regularly take part in physical exercise has reached 600 million, and more than 80% of the respondents said that their willingness to take part in physical exercise has increased significantly. The huge fitness population has brought huge demand to the sports consumption industry.

The China Urban Sports Consumption Report pointed out that as one of the world's largest sports and leisure consumption markets, China's sports consumption market is currently about 1.5 trillion yuan, and is expected to grow to 2.8 trillion yuan in 2025.

However, with the increase of the number of athletes, the hidden health problems and urgent needs behind them are gradually emerging. Especially when summer comes, the pain points of sports are already around the corner.

First of all, "wearing wrong clothes and suffering sports" has become a national pain point.

You must have had such an experience: after making a plan with difficulty, everything seems perfect, but every time after the exercise, in addition to backache and back pain, you are wet all over, and it is like a "sweat"——

Or hot and dry, and rash all over; Or the clothes are not breathable, and it is very uncomfortable to stick on the body.

After a period of time, if the fitness is not achieved, it will hurt the body. This will not last long.

This is because the weather is hot in summer, when exercising, the pores will expand several times to relieve body temperature, and sweat will flow out of the pores.

If you put on an airtight clothes to exercise, the temperature will rise inside the clothes, and the sweat discharged from your body will not evaporate quickly, just like the exercise in a raincoat, it will be unbearable.

In order to solve this problem, many people have become the "equipment party": from fast drying clothes to hanging neck fans, from daytime sports to night running, but they have never found a product to solve the core problem.

At present, there are five key sports technologies in the sports industry, including moisture absorption and quick drying, sunscreen, warmth, three precautions and cool feeling.

Among them, Cool Sense is the only one of the five major technologies in the sports industry that has not been deeply embedded in the minds of consumers. The reason is not that consumers are blamed:

At present, most of the cool feeling products focus on the instant cool feeling, and there is no high attention on the continuous cool feeling.

For many products, the index of instant cooling sensation is almost a palliative rather than a permanent one. If you want to wear comfortably, the fundamental goal is to aim the research and development direction of ice sensation technology at the continuous cooling sensation with more practical value.

Against this background, Hongxingerke decided to make a breakthrough in this field that almost nobody tried. It decided not only to focus on the index of instant cool feeling, but also to aim the R&D direction of cool feeling technology at the continuous cool feeling with more practical value.

A 303 day R&D tour also began.

　 　02

What does 303 days mean?

Hongxingerke has been a national sports brand for 24 years; But when it comes to the research of cool products, Hongxingerke's start is not early.

What did Hongxing Erke do this time to make "Cloud Ice T" worthy of being called "Ice Sense Pioneer"?

　　 1. From "Feeling" to "Data Speaking"

In the past, most of the time, users chose the right products by feeling. Many brands developed products by intuition.

However, Hongxing Erke's "Polar Cloud Ice Cotton" cool T-shirt, after strict evaluation and review by the world record certification body, was recognized as "a cotton T-shirt with a long lasting cold feeling (within 27 ° C) in the world".

High thermal conductivity materials such as xylitol are used, which can quickly take away the heat sensation of skin. In the test of contact and continuous cooling sensation performance, the high temperature is 27 ° C 60 minutes after five times of water washing, which is equivalent to having a cooling ice sticker worn on the body.

Some people think that pure cotton clothes absorb sweat, but many pure cotton clothes are not easy to dry and stick to the body after absorbing sweat, which is very uncomfortable and easy to catch cold. However, "Cloud Ice T" is different. The upper body of cool fabrics can be reduced several degrees. Quick drying technology can also achieve rapid moisture absorption and ventilation.

Therefore, Hongxingerke has made many people become hardcore fans. The core reason is that the product is king and it is extremely perceptible.

　　 2. From "product" to "solution"

The big difference between Hongxingerke and other brands lies in that it is not to look at problems from the perspective of single products, but to directly provide solutions to consumers.

For example, in Sports brand When the competition has reached the extreme heat stage, and when the carbon plate running shoes of other brands have been updated for many times, the upgrading of Hongxingerke's Zhijing series has always maintained its own pace, and earnestly worked with runners to create a pair of running shoes that better understand Chinese runners.

Hung Sing Erke, who is firm in long-term philosophy, has now seen the energy return rate of TPEE supercritical foam cotton of Zhijing Pro soar to 90%, which has reached the level of the first echelon of domestic brands.

From this perspective, Hongxingerke's innovation is not focused on a certain product, but on the real scene.

Similarly, in the process of developing "Cloud Ice T" this time, the difficulties and obstacles are more daunting for the whole industry: for example, special processes make the fabric more prone to yellowing, the aging rate of clothing body and rib color is inconsistent, and how to effectively extend the lasting ice feeling.

The big problem is that when the continuous cooling time of development reaches 50 minutes, the difficulty of research and development begins to increase sharply, but Hung Sing Erke does not retreat from the difficulties, but constantly seeks solutions. Eventually, these problems that puzzle the industry are broken one by one by Hung Sing Erke - from the continuous cooling time of 50 minutes to 60 minutes - 303 days of twists, losses, persistence and tenacity, Finally, the "Polar Cloud Ice Cotton" equipped with the new continuous ice feeling technology was born in the Chinese brand.

303 days of breakthrough, so that the people can fully embrace the whole summer.

The launch of "Cloud Ice T" is undoubtedly the equipment worth looking forward to this summer, both for runners and mass consumers.

And Huang Zihongfan, a young singer who is a recommendation officer of Hongxingerke's domestic products, took the "Cloud Ice T" certified by the world record to meet users in Hongxingerke's stores this time. He was certified by the world record, and introduced the details of Cloud Ice T and its selection and matching LOOK in detail.

The summer is hot and the ice is cool! From May 13 to May 19, we searched Hongxingerke on the twitter website, and there was also a discount on the ice point in the brand museum. Let's go to a cool appointment with the star store manager Huang Zihongfan this summer, and welcome every day with full vitality!

　 　03

Make products with "geek spirit"

At present, the competition of sports brands has obviously reached an anxious stage. It is no longer a secret whether it is marketing or channels.

Therefore, the core of domestic products today should be to find out how to give consumers higher value and better experience at the product level, and really make products that people are willing to pay for.

Those who do not know Hongxing Erke may think that the birth of "Cloud Ice T" is just another new product release; But if you have a deep understanding of this enterprise, you will find that everything is already ready.

Over the years, Hongxing Erke has been fighting against its own products, technologies and audience needs.

When you reach a certain level, you will find that you have surpassed most of your rivals, and even become a leader.

First, innovation is a set of systems engineering.

Hongxing Erke has carried out the strategy of "leading by science and technology" in the field of footwear and clothing, and established the first company in the industry that has passed the CNAS certification Footwear The testing center, in cooperation with global sports research institutions, has established a first-class biomechanics laboratory and the first complete product research and development and technology research center in China, focusing on "new technology, new materials, and new design".

At present, Hongxingerke has owned nearly 400 patents and more than 60 invention patents.

From this point of view, Hung Sing Erke is also adhering to the spirit of geeks to make the ultimate products, thus capturing its loyal users.

More importantly, Hongxing Erke is developing products based on national demand.

On the 303 Sports Science and Technology Day in March this year, Hongxingerke released a new strategy of "born for the national sports" to comprehensively upgrade its brand, products and services.

As for the connotation of this brand strategy, Wu Rongzhao, chairman of Hongxingerke, said, "How to improve the brand and upgrade the product can better meet the needs of the national movement, which is a topic we have talked about a lot."

It can be said that "living for the national movement" is Hongxingerke's original intention to help the national movement and protect the national health for 24 years. It is not only a brand new strategy, but also the starting point and foothold of all products and services of Hongxingerke.

Under this strategy, Hon Sing Erke has taken the initiative to jump out of the impasse of price war, and has been making breakthroughs and innovations in design and research and development. Empowering products with technology is a victory of public praise.

Therefore, Hongxingerke's new domestic products of science and technology came into being one by one: racing shoes, strange bullets for positioning park running, unique dust for long-distance jogging training, extreme wind for track and field students used for physical examination, "cloud ice T" for summer sports

This is Erke We are using scientific and technological force to break the boundary barriers of products and explore more new products.

The shift of consumers reflects the efforts and achievements of Chinese local sports brands.

Over the years, many people have turned away from Chinese goods at the beginning to be willing to go into stores, and now to line up for support. The core is that Chinese sports brands represented by Hongxing Erke are continuing to build brand confidence for Chinese people through innovation and transformation.

Becoming a national sports brand can no longer rely on a single product to win the world. Hon Sing Erke's technology and mature supply chain system for many years have obvious advantages in solving the overall sports experience.

They not only serve the public better, but also promote the development of sports industry invisibly.

Brand promotion can only be achieved by improving product strength, and the core of product strength is technology.

This is Chinese brand Our national feelings and responsibilities are also the scientific and technological strength of Chinese brands.

When a brand has the ability to make more people love sports and enjoy sports, the innovative butterfly finally flapped its wings.