Yueyuanlai, 2025 Guangdong Fashion Week - Spring (The 35Th) Successfully Held

On the evening of April 27, 2025 Guangdong Fashion Week Spring (the 35th) came to a successful end in Panyu, Guangzhou. The 9-day agenda, 82 official theme activities, 300+enterprises, 500+designers, and thousands of fashion brands directly participated in this Fashion Week, welcoming more than 50000 professional visitors, which comprehensively demonstrated the vigorous creativity of the fashion industry. From brand show and trend release to intangible cultural heritage new manufacturing and business docking, the Fashion Week focuses on technology empowerment, cultural innovation and industrial collaboration, and has delivered a brilliant answer in boosting consumer confidence, promoting industry recovery, and enhancing the voice of global fashion, which has injected strong momentum into the construction of the "Fashion Bay Area".

This Fashion Week attracted more than 80 mainstream media, including CCTV and China News Network, to track and report with its full scene and three-dimensional communication matrix, and more than 95.826 million people watched live broadcast on 12 platforms, including CCTV and South+. In addition, linked with social platforms such as Tiao Yin and Xiaohongshu, the reading of the main topic of "# Guangdong Fashion Week" has soared by 170 million, and derivative topics such as "Intangible Cultural Heritage Fashion" and "AI Design" have attracted much attention, highlighting Guangdong's leading position as the birthplace of China's fashion industry.

　 First show, multi-dimensional enabling fashion industry value promotion

As an important "first show and first exhibition" platform for China's fashion industry and a fashion vane in the Bay Area, this Guangdong Fashion Week has built a complete ecological chain from creativity incubation to consumption closed-loop in the multi-dimensional narrative of cultural empowerment, design innovation and scientific and technological breakthroughs, and comprehensively empowered the value of the fashion industry. On the evening of the closing ceremony, Hu Xuan of China presented a wonderful "Remodeling Fashion" fashion show, showing the latest top 100 million pieces, ingeniously integrating classic and modern, exquisite fabrics, exquisite tailoring, showing the brand's ultimate pursuit of quality and fashion, and becoming the focus of the audience. The stunning Chaopai series of products show the brand's young and uninhibited fashion attitude with bold color application, novel pattern design and unique shape.

On the catwalk, the tradition and the future burst into new voices in the interweaving of needle and thread. Li Xiaoyan, the designer of "Jinding Award", deconstructs and reconstructs Guizhou intangible cultural heritage technology and Guangdong fragrant cloud gauze with the series of "Returning to the Source and Finding the Heart", while SANI, Xilin fragrant cloud gauze, Tingxi | TINGXI Mohua and other brands integrate the traditional craft into the contemporary design context, and realize the commercial translation of intangible cultural heritage activation in the reconstruction of silhouettes and pattern innovation, so that the millennium craft can be reborn in the urban neon. Hong Kong brand AXIS INDUSTRIAL STUDIO weaves Cyberpunk code into the tooling armor, forming an aesthetic collision with the dark stars of the Macau brand XU'S; KAWASAKI · Kawasaki Nisheng, IIZZINI, OULLA, QINGMU Qingmu and other brands focus on building diversified life scenes, break the design boundary of traditional clothing, and compose a fashion symphony integrating industrial function, life aesthetics and future imagination. Chuyu brand cooperated with Beijiang Textile to reconstruct the denim craft ecology with cold transfer printing technology. Shaxi Industrial Cluster cooperated with Jinding Intelligent Manufacturing and other enterprises to release outdoor and leisure series, demonstrating the technical strength of "Made in China".

Outside the show, the "Lvyi Huayun" Textile Intangible Cultural Heritage Technology and Green Design Promotion Exhibition linked dozens of Chinese national and overseas textile intangible cultural heritage projects through immersive scenes to show the modern translation of traditional crafts; The batik intangible cultural heritage experience activity of "Weaving Love Action · Mother's Handicraft Class" takes "intangible cultural heritage+public welfare" as the link to introduce Danzhai batik technology from remote mountain workshops to urban fashion hinterland; The intelligent temperature control fabric of Hong Kong Polytechnic University competed with the avant-garde design works of Macao Productivity Center on the same platform, presenting the collaborative innovation achievements of industry, university and research in the Greater Bay Area; By POP The developed AI assistant drives the design efficiency leap through real-time analysis of global trend data; AI customized models reconstruct e-commerce marketing logic with high-precision simulation technology.

The disruptive innovation of the business model is simultaneously triggered at both ends of the production and marketing. Relying on the "show and buy" mode, the live broadcast room and the T station are linked in real time to transform design creativity into consumer behavior in real time. This "what you see is what you get" instant consumption ecology not only subverts the traditional order meeting cycle, but also promotes the fashion industry to evolve into a real-time and global operation mode through the global resource integration of cross-border e-commerce.

　　 Linkage to break the circle and cross-border integration to activate the industrial ecology of the Bay Area

After 23 years of hard work, Guangdong Fashion Week has become a hub platform integrating creative release, resource integration and industrial upgrading, and has continued to release the role of fashion economy as an engine for regional development through diversified cross-border activities, constantly proving the driving effect of "promoting production through exhibition and revitalizing the city through show", which not only injects innovative momentum into the traditional fashion industry, but also creates a complex experience for consumers, It has more effectively supported the career blueprint of Panyu's 100 billion fashion industry, and continuously strengthened Guangzhou's fashion voice as an international consumption center city.

This Guangdong Fashion Week continued the logic of "fashion+", and achieved the same frequency resonance in science and technology, jewelry, cultural and creative IP, catering, automobile, fashion accessories and other fields through cross-border linkage. Huawei's smart terminals and cars collide with the science and technology aesthetics, and Caishen IP co branded funds trigger a young consumption boom. Food loving, cool storage and jewelry display break the boundaries of business types. The cross-border application of YHB diamond element shows the transformation achievements of traditional manufacturing industry. The chemical reaction of multiple business types gives rise to strong market momentum, and the upstream and downstream resources of the industrial chain are effectively transformed in the consumer terminals.

Driven by the powerful momentum released by cross-border innovation, Fashion Week has further opened up the whole business link and created a three-dimensional consumption matrix through digital empowerment. Offline, from Tianhuan Shopping Center, Wanda Plaza to Sihai City, nine major commercial entities jointly perform consumption upgrading, connect the consumption season with the theme of "doting on you", gather more than 70 fashion brands and lifestyle IP, launch activities such as centralized updating, promotion, clocking in, etc., and plan wonderful projects such as fashion weekends, fashion fairs, fashion flash mobs, etc. On line, Taobao Tmall opened a special area of "Cloud Shopping Guangdong Fashion Week", and more than 200 brands realized 24-hour global exhibition through e-commerce platform. Moreover, the technology of live broadcast shop exploration, virtual fitting and other technologies restructured the relationship of "people and goods yard", forming a flow loop of online and offline mutual feeding.

The Fashion Week has also set up a resource docking platform for international brands and local enterprises, which not only attracts overseas brands from Indonesia, France, the United States and other foreign brands such as SupinelIFE to release demand docking industry chain resources, injects multicultural nutrients into the market, but also builds a fast track for industrial development for clusters such as "Shaxi Knitting" and "Qingyuan Fast Fashion Intelligent Manufacturing". Many parties have reached cooperation intentions in business negotiation, supply chain optimization, product innovation and other fields to find new breakthroughs for industrial upgrading.

This popular fashion event has broken through the industry boundary and formed a phenomenon level cultural consumption boom. From professional buyers to trendy young people, from industrial merchants to ordinary citizens, from professional forums to mass experience, from business innovation to technology application, the in-depth participation of multi-dimensional audiences has made fashion week tickets a scarce resource. The continuous surging consumption enthusiasm inside and outside the venue indicates the infinite possibility of the vigorous growth of China's fashion industry.

　 Whole chain ecology, driving the fashion industry to new, strong and good

In a market environment full of uncertainty, this Guangdong Fashion Week will continue to store energy in the dimensions of trend leadership, digital transformation, international expansion and public welfare, with a stable output of industrial value, and open up a practical solution for the industry through the cycle with a pragmatic path.

On the one hand, through gathering resources, Fashion Week realigned decentralized design forces, manufacturing resources, market channels and innovative technologies, leading the industry to new and strong. Industry bigwigs, experts and scholars deeply participated in Guangdong Fashion Week, and collided with ideas in dynamic shows, static exhibitions, special forums, design competitions and creative activities. The new ideas, new technologies and new business types that emerged from this were expanded to the whole country through the Fashion Week, becoming an incubation pool for the new generation to quickly absorb growth nutrients. This agglomeration effect also promotes the cross regional linkage of regional modules such as Guangqing Textile Park, Shaxi Foreign Trade Base, Panyu Fast Fashion Base, and truly releases the multiplier effect of industrial clusters.

On the other hand, Fashion Week has built an accurate matching channel between ODM orders and intelligent production, e-commerce data and flexible supply, cross-border logistics and market insight through the establishment of clothing industry supply and demand matching meetings, brand joint exhibitions, enterprise demand release, order shows and other activities. When the creative manuscripts of cutting-edge designers enter the system, the intelligent selection algorithm will be immediately associated with the 3D proofing center in Panyu and the manufacturing factory in Shaxi, cooperate with the multi time zone logistics scheme of cross-border service providers, quickly transform the design drawings into goods on the shelves, and confirm the "Chinese speed" with practical and efficient commercial operation.

In addition to commercial value, the platform reshapes the ethical standards of the industry with charity activities. "Weaving Love Action" not only inherits traditional skills, but also creates jobs. "Children's MEET Show" heals special groups through art, and injects humanistic care into product genes. These "kindness genes" make the industrial dividend benefit a wider group, and extend the scale effect of fashion week to the inclusive value.

From the show to the store, from the industry forum to the static exhibition, Guangdong Fashion Week is full of the collision between avant-garde art and multiculturalism, and also implies the business strategy of judging the situation. When the digital era accelerates the restructuring of the fashion industry pattern, the current industry adjustment period is just like the spring silkworm spinning. Under the seemingly silent appearance, the energy accumulation of cocoon breaking and rebirth is being carried out. Those brands and enterprises that are familiar with brand value forging, supply chain toughness cultivation and consumers' deep cultivation of mind will surely use innovation genes to stimulate business potential and complete the magnificent turn from dormancy to leadership when the market is warming up.

The 2025 Guangdong Fashion Week Spring has successfully ended. We look forward to the 36th Guangdong Fashion Week to be held in September to continue to embrace the fashion industry with an open attitude. We hope that this never ending creative magnetic field will add wings to local brands with a three-dimensional ecological chain, write a prototype of dialogue between China's fashion books and the world, and let the next season's neon light up the possibility of more industrial leaps, Join us for a more subversive, inclusive and vital future engagement!

　　 Guangdong Fashion Week 2025 - Spring Honors List

Industry Promotion Award

Innovation Promotion Award of "Fashion Panyu Hundred Billion Industry": Guangdong Garment Industry Association, Guangdong Fashion Designer Association

Special Contribution Award of Guangdong Fashion Week: Guangzhou Textile Industry and Trade Enterprise Group Co., Ltd

Original Promotion Award of Fashion Industry: Guangzhou International Textile City

Award for promoting the development of apparel industry in foreign trade base: Guangdong Institute of Fashion Clothing Industry Economics, Zhongshan Shaxi Town People's Government

Innovation Promotion Award of Clothing Industry, Education and Research: Xuri Guangdong Clothing College of Huizhou University

　　 Fashion Brand Award

Outstanding craftsmanship quality award: Hu Xuan

Intangible Cultural Heritage Innovation Achievement Award: Auspicious Hall

Fashion Design Brand Award: SANI

Classic Fashion Brand Award: Li Gongmin

Original home clothes design brand award: IIZZINI Yizini

Original Intangible Cultural Heritage Design Brand Award: Xi Lin

Intangible Cultural Heritage Clothing Innovation Design Brand Award: Tingxi | TINGXI

Pioneer design brand award: QINGMU Qingmu

Pioneer Design Brand Award: Jinding

Original design brand: OULLA

Leader of Pioneer Brand: Liss

Pioneer Designer Brand Award: Mohist

Sustainable Fashion Technology Pioneer Award: Beijiang

Jeans Fashion Design Award: Initial remarks

Cross border Symbiosis Design Pioneer Award: Nisheng Kawasaki

Gravity Award of Tide Hub Platform: LEVVV Tide Platform

IP cross-border cooperation creative design award: Lucky upper body (Four Happiness God of Wealth)

　　 Fashion Brand Award

Official designated testing agency: Guangfang Testing

Designated AI partner: MuseGate

Designated fashion crystal jewelry brand: YHB

Designated camping equipment partner: Shanlin BlackMountain

Designated new media operator: Haode Media

Designated fashion home brand: Cool Home

Designated fashion trend partner: POP trend

Excellent platemaking service award: POP Set World Smart Clothing Shop

Art model training cooperation organization: Mei Xuan Culture World Art Conference

Designated model incubation platform: New Silk Road

Designated tea brand: Chabaidao

Outstanding Fashion Communication Award: Guangzhou City of Fashion, Panyu Media