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Textile, Culture And Tourism Are Suitable For Both The International And Local! "New Fashion Of Water Charm · Elegant Collection Of Textile Cities" Create A New Landmark Of Textile Fashion In Keqiao

2025/5/8 13:09:00 37

　　 When "Shuiyun Textile City" meets "Modern Textile", Keqiao, as the official book of modern "International Textile City", writes a fashion legend like "cloth". On May 7, the theme activity of "Water Charm Xinshang · Textile City Gathering" held by the East Market Branch of Zhejiang China Light Textile City Group Co., Ltd. made a stunning appearance in the form of "show exhibition city" three-dimensional scene linkage, presenting a textile feast featuring textile and cultural tourism, international and local integration, fashion and commerce, and online and offline synchronization.

　　 This activity takes "Water Charm Textile City" as its soul, covering diversified innovative forms such as elegant collection of fabrics, international designer co show, flagship operator's ready to wear release, ready to wear static exhibition and all-weather docking salon. At the event site, French designers joined hands with merchants in the East Market to make a brilliant debut, and the cutting-edge fashion trend surged. The waterfront T platform ran through the main channel of the East Market to reconstruct the new experience of textile trade, fully demonstrating the brand influence and fashion leadership of the East Market of China Light Textile City as the "first stop of Chinese fashionable women's clothing fabrics".

　　 The ripples of blue waves reflect the city of textile, adding new colors to the beautiful scenery along the coast

　　 Walk along the river bank of "Shuiyun Textile City" located in the weaving square of the east market of China Light and Textile City, and 30 boutique fabric booths from the flagship merchants of "the first stop of China's fashionable women's clothing fabrics" are set up along the river, which is opposite to the sparkling light. Buyers can not only appreciate the charm of "small bridges, flowing rivers and families" in the south of the Yangtze River, but also feel the business vitality of "thousands of businessmen gather together to reach the top", sublimating the textile trading scene into a new cultural and tourism experience that can be visited, purchased and enjoyed.

　　 "Many business operators in the market used to be traditional business models. They sat in stores and other customers to choose products. Under the leadership of the market company, they took the initiative to invite buyers to communicate face to face, and in the form of exhibition and show, they showed our products to customers more pertinently, which was very helpful for enterprises to expand customers and understand market demand." Said Xu Biyao, sales director of Shaoxing Huazhirui Textile Co., Ltd. At the event site, nearly 200 professional purchasers from all over the country had in-depth exchanges with operators in the East Market, and many merchants received interested customers on site.

　　 At the same time, this activity was held at the same time as the 2025 Keqiao Spring International Textile Expo, which further enhanced the flow of people and influence through the linkage of "exhibition+market". "Every time at Keqiao Textile Expo, I will go to the exhibition site, visit the textile city market after visiting the exhibition, and deeply connect with suppliers. This time, I just caught up with the activity of" Shuiyun Xinshang · Textile City Gathering ". The enterprises in the eastern market have strong innovation ability and cooperation ability, can accurately capture the requirements of customers, and respond quickly. In the morning, I have communicated with many fabric enterprises in the eastern market, I found my favorite fabric. ”Wang Shuang, deputy general manager of Nanjing Yingshan Red Clothing Co., Ltd., said.

　　 French Romance Encounters the East, A New Chapter of Dancing with Nishang

　　 As a benchmark market of China Light Textile City, the East Market takes "the first stop of Chinese fashionable women's clothing fabrics" as its strategic positioning, deepens industrial innovation and brand upgrading, and actively integrates into the trend of the international market. As the highlight of this activity, on the dynamic show of "Fayun Street Shadow · Dongshi Zhishang", two famous French designers joined hands and joined forces with several flagship businesses such as China Yarn Textile, Zhi'ao Textile, Huishi Textile, Chuangdan Textile, Kaislin Textile, Zhuoma Textile, to perfectly demonstrate the blending of eastern and western fashion. French tailoring meets the oriental weaving art, and lace, silk, acetic acid and other fabrics radiate new vitality on the runway.

　　 Jaouad Mehdid, a French designer, is a dynamic designer who has cooperated with many international famous brands. His clothes are different because of their bold style. He skillfully uses shape and texture to present an elegant and subversive gender free fashion; Jennifer Chambaret is good at sculptural tailoring and minimalist style. She was awarded the title of French craftsman and has outstanding achievements in the field of fashion and craft. "Fabrics are the starting point of fashion design. In this cooperation, I found that the quality and style of Keqiao fabrics are amazing, providing endless possibilities for our fashion creation." Jennifer Chambaret said.

　　 At the same time, the flagship clothing release show of "the first stop of Chinese fashionable women's clothing fabrics" was also amazing. Flagship merchants such as Luohang Textile, Xinhongyu Textile, Sinair Textile, Shunjia Textile and Shenghang Textile interpret the hard core strength of "the first stop of Chinese fashionable women's clothing fabrics" with innovative design and exquisite craftsmanship.

　　 It is worth mentioning that the catwalk runs through the main channel of the East Market, ingeniously connecting the interior of the East Market with the riverside area of the "Water Charm Textile City", forming a beautiful landscape, which not only reflects the sense of modern fashion, but also integrates the cultural heritage of the East Market. At the same time, a static exhibition of "East City Nijing" was set up on the site, with the flowers and trees along the canal as the background, showing the fashionable charm of Keqiao textile between dynamic and static.

　　 Supply and demand docking shows effectiveness, interactive experience gathers business opportunities

　　 In the "Jingwei Street Talk" docking salon area, the purchase and supply sides chatted about orders while drinking coffee, and reached an intention of in-depth cooperation between the two sides. Through face-to-face in-depth exchanges, the two Matchmaking Meetings of Fabric Gathering · Fashionable Women's Wear Fabrics built an efficient and accurate communication and cooperation platform for upstream and downstream enterprises in the industrial chain such as fabric suppliers, designers and brand merchants, and jointly explored the new direction of fabric innovation and application.

　　 "This precise docking mode is extremely efficient, and we have found a matching fabric supplier. At the same time, this activity, by combining traditional culture with modern experience, let us see the new vitality and new vitality of the textile industry." Mr. Li, a purchaser from Nanjing, said.

　　 At the event site, there was a long queue of "Orange Egg Twister" in the front row, and the demand for customized coffee in the Textile City was in short supply. In order to enhance the fun and sense of experience of this event, the sponsor specially launched the "Qisi Street Fun" interactive area, where participants can get free coffee, milk tea drink coupons and blind box gifts through likes collection, card punching, etc., and deeply experience the new fashion of "International Textile City" in a relaxed and pleasant atmosphere.

　　 The relevant person in charge of the East Market Branch of China Light Textile City said that, in combination with the construction of the characteristic industrial landscape of "Shuiyun Textile City", this activity actively responded to the call of the group company to build the traditional textile professional market into an innovative complex integrating culture, commerce, tourism, industry and a new cultural landmark, and invited French designers to help, looking forward to such innovative practice, Continue to promote the brand awareness of "the first stop of Chinese fashionable women's clothing fabrics", and make the golden card of China Textile City more shining. (Source: Textile and Clothing Weekly)