Jinjiang Uses The Brand Advantage To Dance The Market.

The annual China (Jinjiang) International Footwear Expo will be held soon.

This year's shoe Fair is a shoe fair after the international financial crisis.

In the past year, the shoe industry in Jinjiang has made brilliant achievements in the opposite direction, and has produced one brand myth after another.

Anta, XTEP, XTEP...

A loud and clear business card is moving towards the world at the same time, and is striding towards the world and moving towards the world brand.

Brand has become the "golden signboard" of Jinjiang shoe enterprises.

According to statistics, Jinjiang shoe enterprises have 19 Chinese well-known trademarks, 8 famous brand products and 36 national inspection free products, and the "national brand" brand accounts for more than half of the national sports shoes industry.

Anta, XTEP,

Almost all brands of sneakers in China come from Jinjiang.

Relying on personalized and differentiated positioning, Jinjiang shoe enterprises take the initiative to adapt to the market, and strive to expand brand influence, and realize the rapid upgrading of brand value.

Last year, under the international financial crisis, Jinjiang brand shoe enterprises regarded this "industry difficult period" as a "strategic opportunity period".

After the brand advantage is reflected in the enhancement of the added value and the control over the pricing power of the products, the Jinjiang shoe enterprises that are on the contrary are using the action to show that the brand advantage is enough to lead the dance market.

With the tremendous influence of sports shoes, Jinjiang has become an important sports goods manufacturing base in China. The national sports industry base of the State Sports Administration of China settled in Jinjiang, Fujian in December 18, 2007.

This is the third city to be named after Shenzhen and Chengdu.

Sporting goods manufacturing industry in Jinjiang accounts for 18% of the city's GDP, with more than 3000 sporting goods manufacturers, 42 state-level sports brands and 3 sports listed companies.

In addition, 16 national sports teams including China badminton team and gymnastics team and 17 major sports events such as CBA, National Volleyball League and so on were recruited. 76 sports stars were hired as spokesmen for the corporate image and invested more than 1 billion yuan.

As an important sporting goods manufacturing base in China, Jinjiang has 37 national sports industry brands. The Jinjiang municipal government has also put forward the goal of "building Jinjiang into an important sports industry base in the country and making efforts to build an international sports city".

The initial development mode of the footwear industry in Jinjiang is a family type, family type, and so on.

Over the past more than 20 years, the footwear industry in Jinjiang has been expanding and spreading through blood relationship, affinity and geopolitical context.

Being good at using two international and domestic markets is one of the secrets of Jinjiang shoe brand's success.

At present, the majority of shoe manufacturers in Jinjiang are making full efforts to enter the capital market.

The "Jinjiang plate" is surging in capital.

This year, as the three companies of Meck, Qing Mei and Fei Ke have listed, the plate has reached 23 members, covering Hongkong, Malaysia, Singapore, Korea, the United States and other places, raising a total of about 14000000000 yuan.

Jordan, del Hui and other enterprises are also eager to participate in capital competition.

The goal of Jinjiang's listing of enterprises this year is to "defend 5 for 9", that is, to ensure 5 new listed companies, strive to reach 9, and the city's listed enterprises will reach 25-29.

Most of these listed companies and listed companies are concentrated in sports shoes.

It is understood that this shoe fair brand gathered, the international atmosphere is thicker.

This shoe fair attracts the famous footwear enterprises from home and abroad to participate in the exhibition. The brand effect of the exhibition highlights: Anta, 361 degree, double star, Jordan, Ali, wild, golden apple, Binlong, Shuang Chi, baseball player, Harry Potter and so on.

At present, nearly one thousand countries (territories) outside the professional buyers confirm the participation; the Middle East, South America, Africa, Europe and the United States, some countries ambassador to China, business counselor invited to participate in the group; China International.

Editor's note: indeed, what is lacking in the Chinese footwear industry today is brand, and how to create one's own national brand will be the weight of every entrepreneur to stabilize the market.