2010Intertextile Autumn And Winter Fabric Exhibition Focuses On Creating "Pattern Design Area"

　　 Intertextile fabric exhibition I have been working hard for the improvement of Chinese fabric design. The New International Expo Center in Shanghai, 19~22 October, consists of 7 exhibitors from Britain, Italy and Korea. Pattern design area "(Verve for Design) will display all kinds of new fabric design draft at W2 hall, bringing the latest design elements for the 2010 China international textile fabrics and accessories (autumn and winter) exposition.

Gathering enthusiasm and creativity

Among the 7 flower design exhibitors, the Bernini& C Sas studio from Italy has been established for more than 20 years. The studio's 20 Italy designers are devoted to fashion design. At this exhibition, they will show products around the world, including Paris, Italy, silk city, Como and Las Vegas.

Union Design (Shanghai) Ltd will provide the latest design from several well-known European studios. Among them, Whiston and Wright from the UK is one of the most influential design studios in the world. They have many best-selling products, which are suitable for consumers of all ages, and have many new design concepts. Circle Line (UK) cooperates with many famous brands in the world, and also provides the latest textile trend for magazines. Design Union studio is a young design team, the main consumer group is a thirty or forty year old woman, and its product creativity is very novel and unique.

In addition, Anteprima Sas studio is regarded as a pioneer in the promotion and creation of hand-painted pattern design. It mainly produces women's clothing, men's wear, children's wear, underwear and beach wear. The New Age Srl (Italy) studio has the best design concept and product; Tom Cody London (UK) studio designed and developed original works of art; Studio G Textiles (UK) will provide a very creative design concept and launch the next season's popular colors.

Presenting the best design to the Chinese market

Speaking of the current situation of China's textile industry, these exhibitors at the forefront of fashion believe that China's textile enterprises are growing rapidly, but the quality of production technology and products is still relatively backward. On the other hand, Chinese consumers have a stronger sense of trend and are very receptivity to the products. This is the main reason why they value China's market.

The director of Bernini studio in Italy said that the Intertextile fabric exhibition has a strong attraction for them, not only because "many of our important customers can communicate with them here in China", but more importantly, "now it can be called the most important Chinese market in the world, which enables us to display our products and images, get better orders, and meet more new customers". Speaking of the trend of next season, Bernini studio director said: "we are inspired by the world's leading exhibitions, and we also get inspiration from life. We think the next most important keywords in the next season are lace, lace, Morocco style, fur and flower patterns. In addition, facing the ongoing development of China's textile enterprises, Bernini studio leaders are confident: "the best demonstration is to let Chinese professional audience see our design, we are sure that they will be attracted by our products when they walk past our booth." {page_break}

In addition, the The UK Fashion and Textile Association will gather 7 textile factories and 5 design companies to concentrate on the Intertextile Shanghai fabric exhibition. The British Fashion Textile Association is an industry alliance focused on textile development and trend research. Every quarter, the association will launch seasonal color cards, organized by the color and design consultants of the association. The color cards will also be exhibited at this Intertextile Shanghai fabric exhibition. Eric, director of the association, said: "I am very pleased to be able to lead this very creative team to the Intertextile Shanghai fabric show to show the diversity and diversity of our products." (Eric Musprave) This is supported by the The UK Trade and Investment. Through the Shanghai exhibition, we will step up efforts to promote the publicity of British textile companies in the Chinese market. I believe Intertextile Shanghai fabric exhibition will become the most effective and stable communication bridge between the British textile enterprises and the Chinese market. "

　 　 Sino foreign cooperation Highlight the biggest advantage

Another important exhibitor in the "pattern design area" is the first Chinese fabric design center (CREATIVE TEXTILE DESIGN CENTER), which was established by STD, a modern textile industry Research Institute of Zhejiang province and a Korea design center. The center of fabric design not only promotes the design and development results through exhibitions, but also aims to improve the position of Chinese design in the world, and at the same time, promotes the dyeing and finishing industry, dominates the design and development field, and provides differentiated design for textile enterprises.

"We attended the Intertextile Shanghai fabric exhibition last year, and the design work jointly developed by the textile design center and the Korean designers, competing with the European design shows that our products occupy a greater advantage in understanding and fitting China's domestic market," the head of the exhibition center of fabric design center of Zhejiang modern textile Industry Research Institute said. Speaking of fabric design, the center booth director said that the most important thing is talents. "In the future, we will continue to train a new generation of outstanding designers and strive to occupy the leading position in the core competitiveness of China's textile industry, the design information industry".

There is a common understanding of exhibitors at the Intertextile Shanghai fabric show, that is, with high-end exhibitions as their platforms, their designs and works will be presented to audiences around the world. The Intertextile fabric exhibition brings together more effective, high-level customers and products. Both domestic and foreign textile enterprises need such a high-quality platform and channels to help you find suitable partners and opportunities for communication. The establishment of the "pattern design area" is not only a breakthrough of the Intertextile fabric exhibition organizers, but also a breakthrough in the thorough communication between China's textile design and the latest international fashion and fashion exchange channels.