The Sweater Is Hard To Get &Nbsp; Hangzhou Winter Dress Rises In Price.
Ms. Lee, a consumer in Hangzhou, wants to buy a sweater to prepare for her son's wedding next month. According to the market price in the past year, she plans to spend around 300 yuan to go shopping. She found that the price could not buy a sweater at all, and she could only choose some styles. The clothes went up to the wholesale clothing market, but she found that the clothing prices also rose, the quality of the new clothes was 500 yuan, and some even exceeded 1000 yuan.
At the moment, from shopping malls to street shops, autumn and winter clothing has been selling well.
After several shopping promotions such as celebrations and long holidays, many consumers find that the price of clothing this year is much higher than in previous years.
In the past, the price was more than 1000 yuan, and after a break of 300 yuan, we could buy a pair of good autumn and winter shoes. Now the price has reached two thousand or three thousand yuan, the style is relatively luxurious, and even more than five thousand yuan. Some new brands of international second-line brands are frequently priced at six thousand or seven thousand or more than 10000 yuan. Compared with the price of four thousand or five thousand yuan in previous years, the increase is alarming.
The average increase is around 20%.
October is
Consumer
Enter the peak season for autumn winter clothing.
Recently, reporters interviewed Hangzhou Tower, the Mixc, Yintai and other shopping malls, found that this autumn and winter clothing prices are very high, especially a well-known brand clothing, the price is far too high, and the price increase is not a brand behavior, has become a common phenomenon.
The reporter saw that the price of the brand better coat is mostly over 2000 yuan, and some of the fashionable clothes with new styles and new fabrics are priced up to six thousand or seven thousand yuan, and the selling price of some new leather clothing is more than ten thousand yuan.
Not only the price of the coat is high, but also the price of the clothes such as cashmere sweater is much higher than that of last year.
It is understood that in the current garment industry, the annual growth rate of about 10% is dubbed "
Natural growth rate
"
"This year, the average increase is as high as 20%," said the responsible person in charge of women's clothing department of Hangzhou Jie Bai shopping mall, which is far higher than the "natural growth rate".
Price rise of raw materials is the main reason.
The cost of raw materials and labor grew very fast, which is the main reason for the rise of clothing in autumn and winter.
"Manufacturers have been calling for cost pressures, and the prices of raw materials such as fur, silk and chemical fiber are all high.
The price of cloth has risen from several yuan to a metre to a dozen yuan a meter, multiplying.
Hangzhou Jie Bai shopping center women's clothing management department responsible person said that the source of price increases will cause a series of price increases effect, shopping malls are the terminal of clothing, reflected the increase is particularly obvious.
Insiders say that some brands choose special materials to enhance their brand image, so prices are also rising.
It is understood that this year Xinjiang cotton processing enterprises to buy cotton prices rose rapidly.
And for cotton spinning enterprises that account for more than 50% of the cost, cotton prices are rising all the way, forcing the profits of enterprises to enter a difficult "walking wire" era.
As a result, a large number of cotton enterprises have raised the factory price.
The rising price of upstream products has caused tremendous pressure downstream.
According to estimates, cotton prices rose by 5%, garment processing enterprises profits will drop by 2%.
It is sure that a process will take place from the price of cotton raw materials to the fabric enterprises and then to clothing manufacturers.
Now, some enterprises are starting to raise the prices of autumn and winter clothing. These enterprises are under pressure to pfer the rising cost to the market ahead of time.
In addition, the increase in labor costs is also a factor that can not be overlooked for clothing prices.
The reporter learned from a dealer who did not want to be named, especially in some garment enterprises which needed to be processed outside, the labor cost rose most severely.
"For example, the cost of processing a down coat is about 70 yuan, and this year it has risen to around 120 yuan. The original processing of a coat is about 50 yuan, and this year it has risen to about 100 yuan."
And even spring summer wear next year.
Price increase
During the interview with Hangzhou Tower, miss Wang Xia, a salesperson of brand clothing, said that the price of clothing this year has indeed gone up a lot compared with the previous years, not only in the autumn and winter, but also in the price of spring and summer wear next year.
However, the impact of price increases on sales is limited. Some consumers have been shopping for a few days to find that the price of clothing has gone up, and they have no choice but to buy it.
It is reported that in recent years, the price of clothing has increased a little, but this year's growth is too large, and some brands even exceed the same number in previous years.
A dealer with a clothing agency in Hangzhou's Jie Bai and Yintai Department told reporters, "in fact, we do not want to raise prices, the source cost is too high, we have no way."
According to the current situation, the price increase of spring clothes is unavoidable next year.
As a result, more consumers choose to buy clothes when they celebrate the festival or the big promotion season.
In addition, the rising price of the mall has prompted some consumers to turn to the relatively parity network and the clothing market.
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