Yang Zhaohua: Spring To Shanghai To See The New Exhibition

In April this year, the first

Home textile sales season is in spring.

"From the international market, spring is the selling season for home textile products, and many home textile enterprises are busy ordering and developing the market in spring."

A well-known home textile brand in Italy took more than 150 square meters of exhibition area in one fell swoop, which is precisely the time.

The two clustered governments of Yuhang and Haining are also actively mobilizing enterprises to participate in the exhibition.

These two clusters are the early home textile industrial clusters in the Yangtze River Delta region. They have the advantages of complete industrial chain and perfect supporting facilities. Their home textile products are well received at home and abroad.

Every 3~4 month is the peak season for home textile products ordering, but some home textile enterprises are suffering from the lack of a good platform at home so that they can fully demonstrate their strength.

Especially when some home textile enterprises shift from the international market to the "internal and external repair", that is, both inside and outside markets, they need a platform to expand the market.

Close to the water and get the first month.

Because these enterprises have geographical advantages close to Shanghai, they hope that the intention customers at the exhibition can visit the factory in person, so that customers can further understand the real situation of the enterprises, and enterprises can get orders and improve product sales.

"Clusters and enterprises have great enthusiasm for the spring home textile exhibition.

The exhibition is coming to an end, and there is a blowout phenomenon in the registration process.

Due to the limited venue, many enterprises failed to sign up. "

Yang Zhaohua was very pleased with the exhibition.

Careful strategic layout

The spring home textile exhibition is mainly made of sand and curtain cloth.

"Spring home textile exhibition needs nurturing.

From the field of sand cloth, curtains and other decorative fabrics, we will focus on effective resources to integrate the exhibition.

Yang Zhaohua is full of confidence in the future. "I think the resources of China's home textile industry are very abundant, and the Chinese market has great potential. The key is how we can set up a platform and serve the enterprises in a solid way."

Yang Zhaohua has repeatedly referred to the "design and channel" at both ends of the smile curve. They serve as the two major engines of the home textile industry and play a decisive role in the operation of home textiles.

Spring home textile exhibition is focusing on this. It will provide a platform for home textile enterprises to expand channels, recruit partners and display new products.

Yang Zhaohua is so positioning Exhibition: "exhibition should play a positive role in the platform, window and link.

To this end, the spring home textile exhibition should also actively promote the steady development of China's home textile industry, advocate the original design of China's home textiles, carry out Sino foreign home textile exchanges and cooperation, and promote the development of home textile marketing channels.

Display communication and look for differentiated routes

Yang Zhaohua believes that the standard of measuring whether the home textile enterprises participate in the exhibition is not how many customers they have received at the exhibition, and how many orders they have signed.

Instead, the home textile enterprises will promote the new concept of the next season at the exhibition and carry out a new image display so as to give the franchisees and channel traders confidence and encouragement.

Yang Zhaohua pointed out that at present, the domestic textile brand is not strong enough, most brands do not have a clear and clear positioning, and the exhibition should guide enterprises to develop in the direction of differentiation.

If every enterprise finds the direction of differentiation, it will form a healthy competition situation and promote the sustainable development of enterprises.

China's home textile industry association will go all the way to build a brand new platform to boost the development of China's home textile industry.