Interpretation Of Buying Luxury Goods Or Not?

< p > luxury > a href= "//www.sjfzxm.com/news/index_c.asp" > brand > /a >, is the more expensive series or single product trademark the more concealed? Is this a rule? The researchers classified LV's trademark from concealment to prominence into 7 levels: the 1 level is the most concealed, and the 7 is the most prominent.

The results showed that the trademark prominence of LV increased by 1 grades and the price dropped by 43.9 US dollars.

Similar research is also carried out on Mercedes's automobile product line, whose trademark average price is $5000 per 1 centimeters.

In terms of the relationship between the prominence and the price of luxury goods, whether it is fashion or durability, women or men's articles all reflect this rule.

< /p >

< p > generally speaking, luxury goods have two functions: one is the good quality of the thing itself; the two is to highlight the status.

"A man's ego is the sum of everything he can call him."

Not only his body and his soul, but also his clothes and his house, his wife and his children, his ancestors and friends, his reputation and work, his land and bank accounts.

It was written in the American University psychology textbook, which began in 1890.

Luxury goods hide a href= "//www.sjfzxm.com/news/index_c.asp" > trademark < /a >, which means emphasizing quality; making a big trademark means emphasizing identity.

Who needs to emphasize identity? < /p >

< p > from the perspective of the consumer class, the world consists of four kinds of people: nobles, tyrants, goods supporters and grass roots.

Aristocrats have money and status, and grass roots have no money and no status.

But one thing is that the nobility and the grass roots are the same. Neither of them wants to disguise themselves as other people, or intentionally differs from another group of people.

Grass roots do not want to pretend to be rich and powerful. They hardly ever bother with luxuries or interest in goods.

< /p >

< p > tyrants are not born nobles. They come from the grass roots and estimate that they want to go to the nobility.

If they have no goods, this is a grassroots.

Local tyrants and cargo supporters want to upgrade their existing status and connect themselves with the upper classes. Another parallel desire is to distinguish themselves from the lower class.

< /p >

< p > there is a common feature that I hope I am not my own, that is, the level of explicit and implicit self-esteem is not consistent.

A person's self-esteem may be far from what others see.

What others see is explicit self-esteem, which is formed by external feedback after growing up.

You can go to a good university, have a good job, buy a good car, have several houses in Beijing, and decent families, of course, you have explicit self-esteem.

< /p >

< p > research shows that individuals with different levels of explicit / implicit self-esteem tend to choose < a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a >.

Today's Chinese are the world's largest consumers of luxury goods. 22% of the world's luxuries are bought by Chinese people.

For luxury goods with the same brand, individuals with different explicit / implicit self-esteem tend to choose products with high brand prominence.

Local tyrants and cargo supporters are big brand lovers.

And for the aristocratic internal and external consistency of self-esteem, he does not necessarily need to use luxury goods, that is, the use of trademarks will also be hidden.

< /p >

< p > nobility will not judge the value of a bag from the size of the trademark but from the small end.

They know the secret details of the bag, such as the handle base of LV, the thickened leather layer at the corner, or the lock of the Chanel Mademoiselle handbag and the stitch of the fine wadding.

A brand like Bottega Veneta will deliberately put Trademarks into completely invisible bags. It means that I can only sell the nobles and give up the local tyrants.

< /p >

< p > local tyrants are entangled.

If he wants to disguised himself as a real nobleman, he should give up a big trademark. At this time, he is close to the upper class, but it can not satisfy the psychological needs of cutting down to the lower level.

If we insist on using the big trademark, we are completely separated from the lower level, but the nobility will find him at once.

Perhaps tyrant is so doomed to loneliness.

< /p >