The Manager Teaches You How To Run A Store.

The first reaction of store manager and salesperson is usually to worry and complain. In fact, to seize this valuable time of convolution will bring invaluable effect to sales.

As an excellent store manager, we summed up the five things that the storefront should do at the peak time of the non passenger flow: expand drainage, improve capabilities, sample products, improve environment and market research.

Since customers are not coming at the moment, we should take the initiative and invite customers outside the store to come in.

Data prove that the cost of maintaining old customers is usually 1/5 of the cost of developing new customers.

We have never taken care of our old customers. We should not forget such as telephone return. The specific topic can start with the product. Reference: "Hello, Mr. XX or Madam, I am XX shop Xiao Liu, do you remember me? The phone you bought from me the last time you called me today, I want to ask you how the product is used. What can I do for you?"

Where do you come from? Focus on two groups of people. One is people who have simply consulted products before, but those who are not interested in buying them. The other is the interest groups around the store, including: residential quarters, buildings, units, schools, shopping malls and so on.

If in store

If you are not busy, the manager can organize sales staff to centrally expand such customers, such as the following areas, telephone worship, crowd near WeChat, forum posting, etc.

Stores have relative "dilute", but

There is always potential for consumer demand.

With the development of the electricity supplier, our store can also set up the WeChat public number of its own shop. Customers will sweep a two-dimensional code into the store. The fans will accumulate a lot of time, and we regularly push some common sense of life with sales promotion activities to attract customers to view our store.

Since media marketing is a very important way, the content of every employee's WeChat circle is very important.

During promotions, people mainly promote sales activities, and at ordinary times they can change their rhythm appropriately, such as showing new products, customers' thank-you letters, the latest functional areas of stores, team activities and so on, so that customers can feel our rich and colorful image.

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Areas with frequent commercial activities are usually commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher.

Such a store is called "an inch of gold".

In this area, logistics is fast. For apparel industry, the trend of clothing is very fast. If the goods flow slowly, they may be out of fashion before they are sold. Therefore, the area with frequent commercial activities is an excellent location for choosing the location of the clothing store.

People with high population density have shops near residential areas, with relatively concentrated population and high population density.

In such areas, people of all ages and social strata have the option of selling various styles or types of clothing, and there are more customers.

Moreover, because the flow of population has been very large and the daily sales volume is easy to control, sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

The street shops which have a lot of traffic are on this kind of street, with large traffic volume and relatively large patronage of shops.

But consider the large traffic volume on the street and the influence of several terrain or traffic to choose the best location.

There are a lot of passenger traffic, but because it is the main road of pportation, the passenger flow is all on the off and off section, which is not the best choice for the clothing store address.

In areas where pportation is convenient, traffic is convenient, customers are willing to patronize, and are willing to travel by car.

Generally speaking, a nearby bus station, or a shop that can walk less than 20 minutes, is the best. 5. places where people gather or gather together, such as theaters, cinemas and other entertainment places, sometimes attract people who are interested in entertainment to stroll around the store, and many people will buy it.

Fashion is popular and has many styles. People will buy it because they can't buy it anywhere else if they can buy fashionable clothes of unique style.

Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these areas will attract a large number of young customers who are catching up with the trend.