Underwear Shop Decoration Should Pay Attention To

The quality and quality of display cabinets in underwear shops directly affect customers' impression of underwear brands.

First of all, the color of the cabinet should be consistent with the brand concept.

Integration.

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It doesn't need much, but it must be exquisite and beautiful.

Customers decide whether to buy or not at the moment in the fitting room, so the fitting room should have good ventilation and fresh air; be prepared to have clothes hanging places and some supplies for women's make-up; also have a "guide map" for underwear wear; the color and lighting of the walls are also important, so that women can feel warm, just like in their own rooms.

It is also a very important part, which is consistent with display cabinets, and can store information and facilitate customers to settle accounts.

How to attract women's eyeballs? How to better please them? Keep them. "Good lighting" has been listed as one of the most important environmental factors by consumers. 75% of consumers think that the lighting of stores is very important and will directly affect their buying behavior.

In particular, like underwear, such a special personal consumption product, most women purchase mainly by feeling, and the impact of light on them is even more prominent.

The front door of the underwear shop is also a facade of the brand. The most important thing is to clearly show the brand name and logo, to be conspicuous, concise, and atmosphere, and to express the cultural concept of the brand.

Reasonable arrangement of freight yard area.

There should be a flow line in the area of the freight yard, so that consumers can enter the door and go out, follow the direction of product display, and consciously watch the product. There is no corner of product display.

The consumer rest area is one of the performances of an underwear store humanized.

To accompany a girlfriend or wife to buy underwear is a hard job for a man, but in the rest area, they can feel considerate and considerate service.

POP advertising is a commercial advertisement for promoting products, attracting customers, guiding customers to understand products and inducing customers to purchase desire in a favorable time and effective space position.