Fashion Brands Flaunt Themselves As "Green Fashion".

Earth day for most fashion people, this day means a declaration of environmental protection in the mailbox. It is either a slogan of "green new pop" or calling for "100% environmental protection handbags, backpacks and handbags" or "10% eco-friendly dyestuff and materials". Various initiatives aim to publicize the environmental awareness and achievements of the fashion circle. Of course, these ideas are condensed in products that you need to buy.

The two day is the fashion revolution day. Its theme is quite different: it commemorated the tragedy of the Rana square factory collapse in 2013, and reminded the world that the fashion industry chain is still lacking in pparency.

(organizers urged the public to wear the labels inside and outside the clothes and take photos to add the label #whomademyclothes to twitter.

)

The message that has been propagated two days before and after is poles apart.

Should people celebrate or blame?

Overall, the default response is to maintain a cautious skepticism, at least for the former.

I always question the motivations of events because of their professional habits, and criticism is always easier to say than praise (to avoid appearing like a child), but fashion industry has long been notorious for its industrial chain scandal, from blood drilling to Nike sweatshops in the 90s of last century to the Bengal tragedy like today.

It's hard to imagine that they are not making money, even though H&M has delivered a sustainable report.

sustainable

In an interview with California headquarters, Jason Kibbey, the alliance's chief executive, said: "the selection of a garment on a production line will not have any effect.

But people seem to have realized that this is not just about buying happiness. "

Mr. Kibbey's team is a trade organization with a large number of members, ranging from Burberry to the US Environmental Protection Fund.

Today is sustainable fashion.

It is also possible to use the recommendation of Linda Greer, a senior health resource expert of the Natural Resources Defense Council, as a "sustainable journey".

The first phase of the mission is aimed at publicizing related issues and promoting awareness of protection. In the 2 era, brands tried to assess their environmental impact from water consumption, electricity consumption and fiber production. As Kibbey said, "enterprises are assuming responsibilities in an unprecedented way."

For example, since 2010, Kai Yun group has introduced the environmental profit and loss account with Puma as an example. Now this analysis method has been applied to all luxury brands of the group, and the results will be released in 2016. In addition, the sustainable development indicators announced by Dow Jones, Ethisphere and Corporate Knights will also be used to evaluate its enterprises.