United States Kangaroo 2015 Order Will Lead To Brand Crisis.

The earliest fast fashion in China is actually those people who are speculating, running to Guangzhou, running to Shenzhen, putting some commodities into a stall, and opening a small leather shop. They are the first pioneers in the domestic leading the fast fashion market.

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This is the initial model of parity and fast fashion in China, but with foreign countries

After entering the domestic market and gradually changing the domestic commercial consumption habits, the domestic leather goods industry suddenly came to realize, and so began to follow suit. Gradually, a large number of so-called domestic fast fashion leather brands came out gradually, but because of the first tier cities, the second tier cities, however, did not match those foreign brands. Because the supply chain was not strong enough, the quick reaction of the goods was not strong, and the scale and financial resources were not strong enough, so there was no way to settle down, but the three line was king.

What is the core of parity and fast fashion?

Fast response, price is close to the people, but also represents the prevailing fashion.

In recent years, the fast fashion brands have been doing spectacular things, because nowadays people are stepping into the Internet age, and their incomes have been raised and their food and clothing is not worried. It is early that they have entered a beautiful era. Because of this, people are also getting rid of the old and new tastes. Especially, with women's happiness and new hate, the minimum matching requirements for women in a leather bag industry can be divided into four seasons: spring, summer, autumn and winter.

Most of them love their bags according to their clothes, which is why everyone stares at them.

Fashion products industry!

Because women love beauty is nature, so it's natural to compete. It's natural to wear clothes, shoes and bags.

Maybe everyone is thinking, now the price is fast, the fashion brand bags are everywhere, they are already flooded, the environment is already bad, even the fast fashion bag is not good enough. The competition is too intense!

Partners, what have you thought about the next hot spot in leather goods industry?

Smart bags? Functional bags? Can buttons be photographed? 007 came to the leather industry?

Let's think about what the next hot spot will be in leather goods industry.

Really thought of, caught, maybe 2015 for you, it will not be a crisis, and perhaps a business opportunity to rise against the trend! This is the foresight ability of market opportunity.

Because the buyer group is fast fashion brand, fast response and strain of goods, not ordering in advance, what is my group in season?

What sells well, what do I catch up with?

And are those brands going hard? Or even closing down?

The brand of the order club mode, because they used the order form mode, made advance reservations so that they could pfer their risks, so that the franchisees and retailers took too much risk and took on too much inventory. Now franchisees and retailers are becoming more rational.

Are there any people who dare to take part in the luggage and leather goods environment and place a lot of orders?

Before the strong brand pressed the order, is it still strong?

You are so strong that you can't help it.

Previous recruit to join the customer, random enrollment for a year dozens of hundreds, now you try?

Now those brands are playing good policies, playing strong support, franchisees, retailers are scared! What are they talking about?

Do you sell the brand headquarters to me? Can't you sell the stock and give it back to you?

That's all. What do you think?

Why is it sensible to talk about the bottom line and talk about inventory? It is because of poor performance and high inventory that the franchisee and retailers are even having problems with the capital chain. They have to keep orders, because they are placing orders ahead of time, which are the popular elements and popular colors in the selling season.

But what about gambling? What are they going to do? They are all franchisees, retailers order, and there is a deposit for 15%~30%. So when the season comes, the branding business is busy. What is it? What are you doing?

But is it bad to sell it back? Whose fault is it? Does the brand chamber really care for you? No, because this is what you ordered. You must mention it. If you don't mention it, you will default. Because of this, the franchisee is afraid!

There are hundreds of tens of millions of warehouses in many provincial agent warehouses. Too many franchisees are unable to take delivery of goods by inventory pressure. This is the status quo of China's leather goods industry's order meeting mode.

So, the provincial agent was forced to start selling their own goods, and the franchisee was forced to sell the goods only because they sold the goods at the core of their own products, and the products were seasonal products. And what was sold well, I continued to make up, and continued to catch up, but the performance was better, and the inventory was lower. Instead of making the brand, I made money.

As a result, the order of the brand will be fewer and fewer, and the order quantity is getting lower and lower. Forcing the brand to pform, we must return to the core of the commodity, otherwise the brand's road is long and hard, and the door of the closure has already opened for the brand of the order mode.

A fast fashion brand in Zhejiang will be able to order 24 million in the summer of 2013, and the order will be 15 million in 2014. What kind of decline is the concept?

This is the trend of the industry, shuffle pattern!

We also said that the crisis will be eliminated and the market opportunities will also be born. So the brand of the group goods mode has also been spawned by the market. Just like today I came to Guangzhou hachuang leather goods brand, less than a year or two, the more than 500 stores were born, that is, group goods brand, quick reaction, quick turnover, fast loading, but on the contrary, it is also one of the reasons why I will come to them to study and recommend their company today.