The Expansion Mode Of Song Li Si Has Come To An End.

In recent years, the pformation and upgrading of the textile and garment industry is obvious. Semir apparel invested 115 million yuan to invest in the Korean electricity supplier ISE to become its second largest shareholder. The outdoor brand Pathfinder worked with Qihoo 360 to develop smart wearable business, and launched a total of 100 million -2 billion black horse Pathfinder Travel Fund, focusing on the angel of tourism and early stage enterprise investment. In 2011, the listed shares of Langer group, after joining the star wardrobe App, recently announced that 1 billion 193 million Hong Kong dollars became the largest shareholder of the group, and last year the end of the listing, Vigna S said that this year, O2O will be set up to improve the pre-sale and after-sales channels, increase the input of information and data platform, and build a terminal demand oriented supply chain response mode.

Last year's annual report put forward that "the garment industry has entered a new normal of pformation and upgrading". The key to pformation and upgrading is "who can cater for the new consumption pattern".

The company is also constantly revising the idea before, chairman Zhou Chengjian said, now look no longer need the original hundred City store, as long as a small part of the experience shop is OK.

Last year, despite the decline in performance, the company still launched a 10 pfer 10 to 5 and cash dividend of 1 yuan.

Now the company's new platform has "fan" appearance, and continues to overweight the Internet strategy.

Insiders pointed out that innovation can not only bring vitality to traditional brands, but also lead to new thinking on the deep excavation of traditional clothing brands and the development of supply chain potential.

To some extent, it also brings new impacts to the traditional clothing industry.

In April 22nd, 10 new stocks were listed on the Shanghai and Shenzhen Stock Exchange, and the women's clothing brand, in March 2009, was introduced as a strategic partner, Carlyle Asia Growth Fund.

After listing the Gong, the company attracted many eyeballs in the fashion show displayed at the Shanghai Stock Exchange.

"The most important thing in fashion is creativity." show itself is a microcosm of the company's corporate culture. We strive to be different from others.

Mr. Xia Guoxin, chairman of the State Council, said the 86% shares of the company were issued.

The company IPO issued 40 million shares, issuing 19.16 yuan / share, raising 728 million yuan.

The main products of the company are high-end ladies' ELLASSAY, three major products, namely, formal dress, leisure and advanced products. They are mainly targeted at 25-40 year old middle and high income fashion professional women. The market share is sixth in the country.

The company adopts

There are 361 direct sales outlets and distribution outlets in the whole country as of September 30, 2014.

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Relatively scattered, concentration is not high, but the overall capacity is very large. "

Xia Guoxin said that more clothing companies will come on the market in the future, and there will be women's clothing brands with worldwide influence in China.

After the listing, the company will not.

It will still focus on the main business.

He believes that the electricity supplier is an important development trend, but as a high-end women's clothing brand, the Internet sales account for only 10% of the shares.

Everbright Securities analyst pointed out that compared with the A and the wickensi ratio, the quality of the comprehensive operation index of GL is better, but the "new entrant" is increasing.

Last month, e-commerce women's clothing brand Yin man obtained clothing listed companies search for special 324 million yuan financing.

Search for special mention, Yin man parent company Hui Mei clothing will launch the A share listing plan, and submit the listing application before the end of this year.

In addition, the women's wear market share has always been the top Mass Phil is also queuing up IPO, the future of the singer is facing many challenges.

Xia Guoxin, general manager and general manager of Song Li Si, thinks that the garment industry in China has been growing rapidly for the first ten years, with an average growth rate of 20%, slowing to 10% last year, the lowest in nearly twenty years.

By now, the growth of the horse racing enclosure has reached the end. The clothing industry needs to change from extensive growth to connotative growth.