During The Spring Festival, The "Weak" Traditional Stores Enjoyed The "Annual Business Day".

During the Spring Festival, sales are hot.

In order to seize

The big shops basically rest only for a few hours of the new year's Eve. Other times are open as usual, and various promotional discounts are being launched to attract customers.

According to the market sales situation of previous years, some stores began in-depth negotiations with the major suppliers as early as the end of 2015, and stocked them beforehand.

Whether it's "double 11" or "

"Or" 51 "" eleven ", in recent years, the performance of electricity providers is stronger than traditional stores.

But at the special time of the Spring Festival, the traditional stores at large and small have finally ushered in the golden season of the year.

Yang Wanbo, general manager of Suning Sichuan Business Co., said yesterday in an interview with the Chengdu Commercial Daily reporter: "from the Lunar New Year twenty-nine to the first month fifteen, it can be said that the traditional stores' Annual Business Festival"!

Because the logistics enterprises represented by "four links and one access" are basically closed down during the Spring Festival, Taobao sellers and many electric providers have done little in the whole spring festival.

On the contrary, in the year of the monkey Festival, even the Valentine's day, the traditional physical stores have ushered in a golden sales period of the year.

Yesterday, the Chengdu Commercial Daily reporter soldiers divided into multiple channels, to visit the major entities in Chengdu shopping mall.

In the store

Sales of bags, gold, silver and jewellery and electronic products were hot. Sales grew by more than 10% over the same period last year.

In order to catch the start of the monkey year, the major stores only rest for several hours of the new year's Eve, and other businesses are open as usual, offering various promotional discounts to attract customers.

Gome

Sales increase more than 50% years ago.

Yesterday, reporters from

It was learned that sales data showed that sales of Gome were selling blowout in the Spring Festival holiday this year, with an overall growth of over 50%.

According to the relevant official of Gome, according to the analysis of the market situation in the past few years, there will be a wave of rush buying in the Spring Festival. Gome started to negotiate with the big suppliers in the end of 2015, and the total stock was up to tens of millions, of which the stock of refrigerators and washing machines exceeded 30%.

Zhang Fenghua, director of sales and marketing at Gome, said that with the continuous development of the market, the two categories of refrigerators and washing machines, as most of the household demand appliances, gradually increased, and even exceeded the number of TV sets that took the lead in the long term.

During the Spring Festival this year, the sales trend of color TV has also undergone a great change. Sales of color TV over 50 inches have increased significantly, accounting for about 40% of the total sales volume. The refrigerator also has the fastest increase in the refrigerator with about 300 litres.

In addition, sales of consumer electronics such as computers, cell phones and digital cameras have also grown strongly. The performance of 3C products is quite eye-catching. As the most popular gifts for relatives and friends on New Year's day, its sales grew by more than 150% over the same period last year.

Suning

Sales of 3C products

Year-on-year growth of over 100%

Yesterday, Suning relevant responsible person said this year.

During the Spring Festival, all the stores in the entire Sichuan store ensure normal business during the Spring Festival, and launch a 2 hour rush and half day service. At the same time, they also pay more attention to the quality of the goods in the Spring Festival.

Reporters learned that during the Spring Festival, Suning products of various categories have achieved good sales results.

Take Suning supermarket as an example, the year-on-year sales of products such as grain, oil, dry goods, snacks, household products, fresh products and so on have increased significantly, of which import Chong Yin category has increased nearly 1000 times, and imported milk has increased 1000 times over the same period.

Sales of consumer electronics such as air conditioners, water heaters, washing machines, refrigerators and other traditional consumer electronics products such as color TV, computers, mobile phones and digital cameras have also grown strongly. Among them, the performance of 3C products is quite eye-catching, and its sales grew by more than 100% over the same period last year.

Store

The house is crowded in every part

Passenger volume increased by 30~40%

In the new year, there is no need for a small family to go shopping. In addition to home appliance stores, some comprehensive commercial bodies have also become people's favorite.

"Winter clothes, whether they are men's wear or children's wear, are on sale, and sales doubled during the Spring Festival."

According to the relevant person in charge of Wangfujing department store in Chengdu, sales of jewellery and winter clothing increased significantly from the perspective of single products. From February 7th to 12, Chengdu Wangfujing department store drained online through the line, and the sales volume of jewelry and watch group tickets was 468 in this single channel.

In the Chengdu Plaza SM of Jianshe Road business district, the market increased by 30% to 40%. According to the relevant responsible person, other business hours were the same as usual except for the eve of new year's Eve and closing at 6 p.m.

Yonghui supermarket has a total of 27 stores in Sichuan, including 18 stores in the greater Chengdu area. According to the head of Chengdu Yonghui supermarket, sales of some old stores have increased by 15% over the same period, of which the growth of fresh food is the most rapid.

Ito's Yang Hua Tang has introduced the activities of sugar cakes and zongzi, which are rarely seen in the past, into stores.

Field workers said that such activities attracted not only many children but also many childhood memories of "big friends". They were very popular.

In the fourth quarter of last year, three new shopping centers, including Yintai City, Jin Nan Tian Jie and Joy City, opened in the fourth quarter.

Miss Guo, who is a Taobao man, has been storing up some new products such as dried fruits and sweets a few years ago. However, during the Spring Festival, she chose to stay in Chengdu, buy new clothes for her elders and dolls, buy gifts for her lovers, buy gifts for family members, and all of these are indispensable for shopping. "This Spring Festival is basically spent in the big stores. Every day, except for staying at home, they are generally shopping in the mall, and they spend more than 3 thousand yuan on their purchases of clothes."

Miss Guo told reporters.

Express delivery

Two days today

Gradually resume daily operation

In terms of express delivery, though many

Declared "all the year round", but the rapid decline in demand for the Spring Festival and the impact of the courier return, the network operation of the major express companies has been adjusted.

Yesterday, a courier company official told the Chengdu Commercial Daily reporter that during the Spring Festival, courier receivable must be reduced, and many people who took part in the trip or went home for the new year, so the courier company will make adjustments accordingly, and will resume its daily operation on this two day.

Reporters then found in Taobao and other electronic business platforms that most small and medium-sized businesses said they would not start shipping until the beginning of the seventh day, and shipped according to the order of the holidays. But in order to increase sales, many shops launched the Spring Festival order promotions, such as the 5 yuan or 10 yuan return for the Spring Festival.