Why Is The UK Electricity Supplier Underdeveloped?

There is a widely circulated article in the past two days: the British commented on China. Online retailers "Hit the nail on the head", is a British Jazz harsh criticism of the electricity supplier. He said the British government is restricting electricity providers, because the development of electricity providers will hurt the offline economy. Offline economy can generate "random consumption", such as people shopping. clothes When buying a drink or watching a movie, the economy can stimulate social consumption, promote employment and foster the middle class.

And just a month before this article was widely circulated, we saw that the Prime Minister of Britain praised him for his comments. Alibaba It is one of the most dazzling companies in the twenty-first Century, coming from the new world, coming from the new economy, and inviting Ma Yun as his business consultant.

On the one hand, some Chinese claimed that a British Jazz said that the British government was restricting electricity providers. On the other hand, the British Prime Minister praised Ma Yun as a representative of the new economy. This is a very interesting phenomenon.

Why is the UK electricity supplier underdeveloped?

So what exactly is the situation in Britain? Does the government really discourage electricity providers? Is it true that British people don't really buy things online?

The eBay of the United States is the originator of the electricity supplier. I am very lucky to give lessons to eBay China. My classmates share with me that the developed countries are highly developed, and eBay has a high market share in Europe. I asked him what the British electricity market was like, he said that in the English speaking countries where eBay entered, the volume of transactions in the UK was fourth. According to the data of neighbor interaction, the user visit of eBay UK station in 2014 was 8 million 500 thousand persons / day, and Amazon's UK station had 6 million 500 thousand visitors per day. These data show that the British people actually like to buy and sell things online, so the degree of development of electricity providers in the UK is not low as the article says.

Why is everyone in the impression that the British electricity supplier is not developed? The reason is that although the electricity supplier transactions in Britain are very active, the local e-commerce enterprises are not developed.

The whole Internet industry in the UK is not as developed as China. There is an important reason: China is a Chinese country and has formed a natural barrier to the English Internet. Britain and the United States are English speaking countries, and the Internet has no regional barriers. So the excellent Internet products of the United States are easy to use in the UK. For example, Google, Gmail, eBay, Facebook and twitter are widely used in the UK, which suppresses the development of the British mainland.

There is another important reason why the British, German, Singapore, and other places do not develop. There is not enough population in these areas to support the development of local development. Let's look at an example in Germany.

In Germany, there is a RocketInternet called mission, which is the largest Internet platform outside the United States and China. Europe is actually very sad, but people do not want to do the Internet. They want to do the Internet in particular, but they are born with deficiencies. Vision is the farthest future that a company can think of. The farthest future that people think of is not to compare with the United States and China, because it is no match at all. The most basic condition for the us to develop the Internet with China is the huge population base, which Germany and Britain do not have, so they want to be very, very, very difficult.

Around the world, the United States accounts for 6 of the 10 largest, and China accounts for 4 of them. Because China and the United States have huge population, they can support Internet companies to grow into large companies in the local market, and then go to other countries to expand their territories. But the British population is only 64 million 460 thousand, less than 5% of China's population, and relying on its domestic market to do the Internet has great disadvantages.

Therefore, the Internet industry must not compare the situation in Britain, Japan, Germany and Singapore with the situation in China. China should make good use of its own demographic advantages instead of being united with Britain and Germany. They do not have this advantage, so it is very gloomy.

Weak electricity supplier and strong retail, has its own characteristics.

Another important reason why the UK electricity supplier is not as developed as China is that the offline retail base in the UK is better and the ability to deal with the challenges of electricity providers is stronger.

In China, the efficiency of traditional retail enterprises is relatively low, and agents are constantly increasing their prices. Therefore, after the development of high efficiency e-commerce, the impact on traditional retail is very large. In the UK, the offline retail business is very characteristic, with many hundred years of shops.

For example, the quality of AbsoluteVintage retro shops is not uniform. You can get 5 pounds of small T-shirts, and you can spend 100 pounds on a high-end belt buckle. There are even a limited box of second-hand bags in the store, where customers can fully experience the fun of "Yue"; pocket Leftovers is like a treasure store in the 50s of last century, from a rusty tin pot to a retro little button, each one can be an interesting little gift.

Because of the distinct characteristics and differentiation advantages of offline stores, electricity providers in Britain are not as powerful as China.

I suggest that China's offline retail industry should actively solve the problem of poor efficiency and learn from British counterparts to solve the problem of uniqueness, and make it more distinctive, more cultural and more stylish. Only in this way can the balance between the line and the line be formed at an early date, so as to solve the crisis of survival.

This article can be widely circulated, but it represents a kind of emotion, a kind of conflict that can not keep pace with the times, dragged by the times, and the feeling of stumbling. To regain self-confidence is not to stop the command era, but to keep pace with the times gracefully.