Intelligent Fitting Room Makes You Unable To Control Your Desire To Buy.

According to the world clothing and shoe net, since Manhattan Rebecca Minkoff installed smart mirrors, the store has many advantages.

Introverted customers can dress quietly and undisturbed, while extroverted customers are enjoying themselves, "opening self timer parties inside", sales assistant Mercedez Yasmeen told reporters.

In fact, the smart mirror, which is called magic mirror by many experiencer, can not replace the real fitting process.

When the customer tries to wear the clothes sold by the store, the inductor in the mirror reads the RF ID tag and displays the product information.

Users can choose the language and adjust the brightness of the mirror.

If the size or color is not suitable, customers in the fitting room can seek help from the salesperson through the call button on the mirror.

Smart mirrors are also based.

Recommended accessories, such as

And belts.

This technology has been Ralph Lauren, Rebecca MinKoff and so on.

Brand adoption.

The start-up company, which is responsible for providing services, is also planning to develop a mirror only follow-up purchase function. For example, later customers can only use the mobile phone to connect the mirror to open the purchase page in the fitting room.

If there is no stock in the store, customers can open the brand official website on the mirror to complete the order.

"With such a group of guests, they want to have a private shopping experience."

Rebecca Minkoff co-founder and chief executive officer Uri Minkoff said, "why not extend this experience to the line?"

A report released by JW Wei last year showed that artificial intelligence has subverted all walks of life in the past decade.

As early as 2013, Burberry began to use smart smart mirror. When you walk into the flagship store in Regent Street, you will see a mirror that can be changed into a screen.

Last year, Neiman Marcus, a chain store in the US, used a mirror called MemoryMirror in a pilot store in California.

It is designed for clothing purchases in shopping malls, and can shoot static pictures and dynamic videos on clothes that customers try on.

Through simple body posture or matching smart phone applications, customers can control the mirror, check the back and side effects at 360 degrees, and compare the different collocations.

To be honest, these technologies are far from mature.

More importantly, it can help fashion brands get valuable information that they have been missing all along, such as which clothes are most likely to be selected by customers, and which ones are most likely to be abandoned after trying them out.

Rebecca Minkoff has been through the smart mirror data to a shop under its store for more than 70 times, but its sales volume is zero.

Half of the customers asked for another size when using smart mirror, which shows that there is a problem of fit.

Although this new technology is expected to bring data and sales growth, "whether it can become a mainstream configuration is still a problem."

Brendan Witcher, a retail analyst at Forrester, a US market research firm, cautions: "if the brand is only technology, the customer will really try out of curiosity, but not necessarily buying sticky."

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