SIUF： Marketing Iteration Innovation Breaks | Physical Breaks - Close To Garment Retail Innovation Summit Successfully Held

On March 25, "Marketing Iteration" The "Innovation Breaks the Bureau" entity breaking the Bureau - the innovation summit of intimate clothing retail was held in Hall 6 of Shenzhen (Futian) Convention and Exhibition Center. The forum specially invited platform parties, marketing agencies, traffic players and traders to gather and share, focusing on the digital transformation and omni channel operation of physical retail, and how to improve commodity power and build digital capabilities. Through practical cases, new retail ideas, and analysis of public and private domain operations, physical merchants and brands can truly realize the transformation from traffic to reserve. This forum is sponsored by the Organizing Committee of China (Shenzhen) International Brand Underwear Exhibition and Shenzhen Underwear Industry Association, with special support from Aifu Artificial Intelligence Technology (Shenzhen) Co., Ltd., Guangdong Xinlineng Biotechnology Co., Ltd. and Basic Operation (Shenzhen) Technology Co., Ltd.

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Founder of TIFC Fashion International Fashion Consulting, partner of LOOK AI, partner of Xinsijue Fashion Retail College (Shenzhen) Xu Ruiguang deeply analyzed the development stage of China's fashion industry in his keynote speech "Analysis of 5A Marketing Model in the Brand Era". In the era of social media, brands can build interaction with consumers through the 5A model, which not only enables consumers to recognize and generate purchase behavior, but also inspires them to become loyal supporters and active communicators of brands. The 5A model reflects the new behavior mode of consumers in the golden age of Internet search, that is, after consumers become interested in products, they will obtain more information through search engines to make more intelligent purchase decisions.

CIIA China President, Aihuo Technology Chairman/General Manager, Shenzhen, Hong Kong and Macao Financial Technologist (SHMFTPP) Yang Qian mentioned in the keynote speech of "Caring for technology - silver hair explorer of" love health care "that China is about to enter a severely aging society, and silver hair economy will have a 10 trillion market in the future. Mr. Yang created differentiated advantages by analyzing the three pain points of the aging products industry, and Caring for technology relies on aerospace military materials AI intelligent sensor, Chinese body working state data and aging design team empower the "silver hair" group and are committed to creating a healthy physical and mental state of "youth and vitality" with them.

Member of the CPPCC Shenzhen Municipal Committee, Chairman of the Board of Supervisors of Shenzhen New Materials Industry Association, Chief Scientist of Caring for Science and Technology New Materials Dr. Ju Xuecheng mentioned in his speech on the theme of "enabling advanced polymer materials - silver hair explorer of" love health care "" that intelligent shear hardening polymer materials are key materials released by the Ministry of Industry and Information Technology. They have the characteristics of rapid response, intelligent repair, self-healing, and shear hardening. The material hardens immediately when encountering impact, and intermolecular polymerization forms a protective energy absorption barrier, The formula proportion, structure, porosity and other parameters can be adjusted according to the needs of specific application scenarios, which is highly designable. It can provide high-quality raw materials and technical service support (ODM) for silver hair products or brands, and jointly build a healthy physical and mental state of "youth and vitality" for silver hair groups.

Founder of Suoshu Brand, Master of Design Arts Huang Ming provided guidance for the store's business path through the logic analysis of quick plastic's breaking situation in the theme speech of "stock era, breaking situation in private domain". At the same time, he shared real cases and appealed to all underwear entities to refuse to have no size, actively spread love and responsibility, build a professional underwear post station, and take the WeChat ecosystem as the center, deeply cultivate the closed loop of private domain.

In 2025, when consumer demand continues to upgrade and omni channel integration accelerates, offline physical stores are facing unprecedented opportunities and challenges - consumers need both immersive experience and convenient and efficient digital services; Both personalized recommendation and privacy and emotional connection should be emphasized. Chairman of Xinneng Holding Sun Yi proposed the revitalization plan of traditional stores in the keynote speech of "Crossing the Cycle": the way to break the situation of physical stores. In the era of AI, the great health, far infrared chip technology opens up the human microcirculation, the research and development of biological resonance underwear redefines wearing, and activates the beauty of women's health.

Mi Yuhong, the founder of Xiaomi Smart and the chief consultant of Suxiang Technology, gave a keynote speech on "Suxiang Technology -- Using AI to drive digital intelligence trading of industrial chain resources". Through the analysis of the pain points of the current market situation, the underwear industry must embrace AI next, and demonstrated the two core functions of Suxiang APP, AI barter and AI magic mirror. AI barter can realize inventory transactions between merchants, exchange goods, or change goods into money, effectively solving the problem of inventory digestion. AI magic mirror includes 3D virtual fitting and AI size algorithm, which can effectively solve the pain points of return and exchange and improve the shopping experience of users.

Head of R&D Department of Dongchunxing Group Xue Mei introduced the source, value and performance characteristics of apocynum fiber in the keynote speech of "cotton apocynum blended yarn: weaving Chinese herbal medicine into personal clothing". The apocynum fiber is flexible and slender, which is superior to flax and ramie fiber in quality; Apocynum fiber contains flavonoids, which has strong antibacterial effect. Apocynum blended fabric, by combining its natural functionality, is outstanding in health, environmental protection and other aspects, especially suitable for the functional and sustainable consumer market. It has broad prospects in clothing, home textile, medical treatment and other fields.

Focus on the advantages of physical stores, embrace the advantages of connectivity, and use various tools reasonably to help physical stores achieve transformation and upgrading. At the same time, we should also adhere to the user thinking as the center, provide value for consumers, create diversified marketing scenarios, and reshape the consumption ecology. SIUF will also continue to build a good communication platform and business opportunities for underwear industry enterprises, Share new machines and win the future