Sears Will Open Its Appliance Sales Business In Amazon.

According to the world clothing and shoe net, the Sears Holdings Corp. (NASDAQ:SHLD) Sears group, which is on the verge of bankruptcy, is also turning to Amazon.com Inc. (NASDAQ:AMZN).

Bow, the company said on Thursday that it will start the world's largest

The group's online platform develops Kenmore electrical appliance sales.

The news prompted the Sears Holdings Corp. Sears group's share price to soared 24% during the session, and a 10.60% gain on Thursday closing was $9.60.

Statement, Sears Holdings Corp. Sears Group Chairman and chief executive Eddie Lampert said that the group has been looking for opportunities to enhance the influence of the group's iconic brands, so that more customers can benefit and create more asset value for the group.

While the sale of cooperative products, Sears Holdings Corp. Sears group will also integrate Kenmore Smart and Amazon Alexa system. When Kenmore Smart appliances connect Amazon Alexa, consumers can automatically control the appliances such as air conditioners by voice.

For Amazon.com Inc. Amazon, cooperation Kenmore will make up the group's only short board - the category of electrical products, which has also been hit by traditional electronics and electrical products retailers. On Thursday, Best Buy Co., Inc. (NYSE:BBY) shares fell 3.93% to 53.96 dollars; Home Depot, Inc. (Home) fell 4.09% to close at 147.03 US dollars.

Although Amazon.com Inc. Amazon is a great good news for the Sears Holdings Corp. Sears group, analysts have warned that the Sears Holdings Corp. Sears group's entity household appliance sales may be eroded, but for the troubled retail industry, "2 selected 1".

At the end of last month, the world's largest sporting goods group Nike Inc. (NYSE:NKE) Nike group also made the same choice. After years of refusal of Amazon.com Inc. Amazon, it finally decided to enter Amazon.com Inc. Amazon and share social media Instagram sales, and behind this is the weakness of the physical retail industry. Nike Inc. Nike group has encountered the result of the exceptionally weak sales of the United States, such as the Adidas group (Adidas) and Adidas (Group) and Andemar, and so on.

The weakness of the retail industry has a great relationship with the change of consumer consumption channels, and the biggest thrust behind this is the Amazon.com Inc. Amazon. It can be said that today's Sears Holdings Corp. Sears group as the representative of the traditional retail industry downturn, a large part of its indirect reason is caused by Amazon.com Inc. Amazon. Therefore, the two sides' hand in hand is not a win-win cooperation, rather a complete collapse of the traditional retail industry, disarm, and the success of online channels.

In the case of Amazon.com Inc. Amazon approaching, the only Wal-Mart Stores Inc. (NYSE:WMT) currently has strength to contend with is Amazon.

The strategy adopted by the latter is to vigorously develop online channels, expand SKU and customers through the acquisition of its own platform and electronic business, while the weaker group in strength and control can only take cooperative stance, or maintain control power, but still fall from sales.

Sears Holdings Corp. Sears is one of the worst U.S. Department stores. Earlier this month, the group said it would close 43 more stores, including 8 Sears stores and 35 Kmart stores.

Eddie Lampert said this is necessary for the group to control costs, and the group will continue to focus on profitable stores.

In the statement, Eddie Lampert also said that large shops are not only difficult to operate, but also difficult to adapt to the current retail environment, and small shops help the group to locate and shop in a better location.

He also said that the company's business has been dependent on supplier support for many years, but in recent years, suppliers' support for the company has been reduced, resulting in additional pressure on the operation of the group.

For the operation of the store, the Sears Holdings Corp. Sears group, which is concerned about the market, also declined to disclose that only the eligible redundancies were eligible for compensation. They could also apply for jobs at other Sears stores and Kmart stores of the group.

In fact, as early as January this year, the Sears Holdings Corp. Sears group issued a $1 billion 250 million cost reduction plan, including closing 108 Kmart and 42 Sears total 150 stores.

In its annual report of March this year, the group said that the shrinking sales for many years made it very difficult for its ability to continue operation, which meant that the group admitted for the first time that it might go bankrupt.

At the end of June, Canada's business Sears Canada Inc. (TSE:SCC) filed for bankruptcy protection, which made investors worry that Sears Holdings Corp. Sears group would not be immune to bankruptcy.

In order to maintain its business, the group has recently split up clothing retailers' Lands' End Inc. (NASDAQ:LE) and sell tool brand Craftsman and other assets, and refinancing most of its debt. Its real estate portfolio has also been realized in 2015, when the group set up a real estate trust fund called Seritage Properties, then sold 235 stores to the REIT and then rented it, and gained 2 billion 700 million dollars from the paction.

Sears Holdings Corp. Sears group has made more loans to Eddie Lampert's hedge fund ESL Investments Inc.. As of last January, the latest $500 million loan has been spent over 1 billion 300 million years in Eddie Lampert.

Last year, the Sears Holdings Corp. Sears Group recorded a loss of US $607 million, and the same store sales of Kmart and Sears Department decreased by 7.4% and 9.3% respectively. The reduction was much larger than that of the overwhelming majority of the struggling retailers, and the overall revenue declined by 12% to 22 billion 138 million US dollars annually.

Over the past 7 years, the group has lost nearly $10 billion.

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